Could Surveillance Pricing Be the Future in Ontario?

Is surveillance pricing reshaping what Ontarians pay, and what happens when labour protections fail the people they are meant to protect? As affordability and cost of living dominate public concern, the growing use of consumer data to tailor prices raises new questions about fairness, transparency, and oversight. We examine how this practice works, who benefits, and where safeguards may be falling short. Vass Bednar, managing director of the Canadian Shield Institute, looks at the implications of data-driven pricing and how it could affect everyday costs. We then turn to wage theft, where workers report being paid below minimum wage, paid late, or not paid at all. If these violations are not rare, what does that say about enforcement, and who is most at risk? Ghada Alsharif, immigration and work reporter for the Toronto Star, and Jared Ong, organizer with the Workers' Action Centre, discuss the scope of the problem, the barriers workers face in seeking accountability, and what stronger protections might require.See omnystudio.com/listener for privacy information.