Could videographers be the biggest hypocrites in business? EP #236 - Chris Schwager

Dear listener, you're in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he's picked over 20 plus years in the trenches.But first……here's a sneak peek at what you'll hear:Being ahead of the curve in business is always a good thing, right? (Nope! Not always. Sometimes it can backfire as it did for Chris in 2019. Hear Chris tell this rough story at 5:50)Proof that “assumption” is the mother of all screw-ups, especially in a business context. - 8:40Hear the #1 secret to sales at 11:08.  (This may sound ridiculously simple when you first hear this, but this is where the magic happens. Selling becomes child's play when you start doing this.)The “6-word sales” secret you should tattoo on your body. - 16:59 - exact enough?The videographer's dilemma: to edit or not to edit? (Sometimes it can be far more profitable not to edit. Hear one such time at 18:10)Why perfectionists should never start a podcast. - 19:30Den's highly sophisticated "Get Shit Done" business philosophy. - 20:00A special "type" of marketing video that can dramatically increase your odds of landing a new client. Chris says this type of marketing video has been a game-changer for his business. - 24:00An almost "stealth" way to sell prospects on your video production business on your very first point of contact. (Do this and watch your clients' eyes light up. - 24:30)How getting in front of the camera can blow up your video business. - 25:15Could videographers be the biggest hypocrites in business? (Quite possibly. Listen in at 25:25 and you be the judge. Whichever way you slice it, it doesn't look good.)The "Eat Your Own Dog Food" marketing method for gaining your market’s trust and respectability. - 26:30Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie