Counting Chickens & Closing Deals: The Power of Public Declarations

Are you superstitious? Sarah certainly is—there are some things she won’t even talk about for fear of jinxing them! It’s natural to get excited when you have a deal under contract and start imagining those commissions hitting your account. While it’s smart to plan ahead financially, remember: don’t count your chickens before they hatch. Under contract does not mean closed and funded. On the flip side, there’s power in public declaration. When you share your goals, you turn those who hear them into accountability partners. While you can’t control every variable in a deal, you can control your effort—how many homes you aim to sell, your target volume, and the quality of relationships you build with clients. Strong relationships lead to repeat business and referrals. Of course, declaring your goals publicly can be scary. It means putting yourself out there and taking full ownership of the outcome. But that’s where real growth happens—when you commit, take action, and hold yourself accountable to what you say you’ll achieve.