EPISODE · Apr 15, 2020 · 27 MIN
COVID-19 Update: How Retailers Are Responding To New Realities
from Retail Remix · host Retail TouchPoints
News and updates surrounding the novel coronavirus are emerging daily, if not hourly. Retailers are scrambling to adapt and respond, whether it be in the form of new hours, alternative fulfillment offerings, enhanced safety policies or furloughs. Other brands, especially those in apparel, cosmetics and other non-essential categories, are attempting to pivot their marketing and engagement strategies to digital, as more consumers spend their days browsing online.During this follow-up conversation, the Retail TouchPoints editorial team discusses the latest news around:Shifts in consumer behaviors;Lifts in e-Commerce traffic; andHow brands are responding.ADDITIONAL RESOURCESCoronavirus Effects, Moody'sCoronavirus Safety & Security Tools, National Retail FederationResources & Tools for Addressing COVID-19, National CouncilCoronavirus Information & Resources, ICSCCOVID-19 Global Cases, Johns HopkinsCoronavirus Report, SASRetail TouchPoints Coverage & Analysis
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What this episode covers
News and updates surrounding the novel coronavirus are emerging daily, if not hourly. Retailers are scrambling to adapt and respond, whether it be in the form of new hours, alternative fulfillment offerings, enhanced safety policies or furloughs. Other brands, especially those in apparel, cosmetics and other non-essential categories, are attempting to pivot their marketing and engagement strategies to digital, as more consumers spend their days browsing online.
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COVID-19 Update: How Retailers Are Responding To New Realities
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