Cowboy Coffee: Is it really that good - and why are millions obsessed with it?

Cowboy coffee has always been about more than what’s in the cup. We’re digging into the history of cowboy coffee, what people get wrong about making it, and why coffee was such an important part of life around the chuck wagon. We also look back at the simple cowboy coffee video that reached more than 6.7 million people and became an unexpected part of our story. From cowboys and Arbuckles’ coffee to today’s coffee-shop culture, why do generations keep gathering around a cup of coffee? And what does the phrase “let’s have coffee” really mean?