Cowboy Up

Send us Fan MailCowboy Up is Tombo Baldwin at his best: part travel story, part mindset reset, and part “here’s how you actually change your day.”Recording from San Carlos, Mexico, Tombo shares how a childhood memory—getting a cowboy toy for Christmas and feeling pure satisfaction—became a practical tool for adult life. He explains how our words build reality, and how negative “Murphy’s Law” thinking can quietly train us into a reality we don’t even like. The solution isn’t pretending life is easy—it’s doing the inner work so you have bandwidth when hard stuff shows up.Tombo introduces his reset phrase: “Cowboy Up.” When frustration or critical thoughts start creeping in, that phrase snaps him back into the feelings he intentionally practiced—joy, calm, gratitude—and it reroutes his mindset fast. He then tells a real example: towing a fifth wheel through stressful traffic zones like Salt Lake City and Las Vegas, he chose gratitude on purpose (“thankful for good drivers,” “thankful for the road workers,” “thankful for the infrastructure”) and experienced a totally different trip than past years.The bigger takeaway: your mind and body will help you—if you give them instructions. Build a “notice” system for when you start drifting negative, choose your reset, and keep pointing yourself back “north.” He closes with a powerful image: catching a glimpse of the “old me” as only a fading shadow—proof the inner work is working.Theme: gratitude + identity + retraining your inner dialogue Core message: Choose a better reality on purpose… and when you drift, Cowboy Up. Support the show What you agree with gains permission to operate in your life.