Cows, Dogs and Rising Stars - The Growth-Share Matrix (Episode 008 - The Marketing Gateway podcast)

Have you ever wondered how a company or brand decides if it's going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it's a success? Wonder no more! The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it's a really useful tool that you can use for just about any context (as Sean explains with three examples)!The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc.) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.