CPG: My Way

Arshad Bahl is the Founder and CEO of Amrita Health Foods, a purpose-driven health food brand on a mission to develop a line of plant-based nutrition products that are vegan, gluten-free, nut-free, dairy-free, soy-free, GMO-free, preservative-free, and cholesterol-free. He is passionate about food manufacturing and has spent 20 years in strategic marketing, finance, and management roles in Fortune 50 companies. Arshad has a BSc in physics, MA in environmental policy, and MBA in marketing and strategy.  In this episode… Do you have dietary needs that restrict the foods you consume? Where can you get tasteful nutrient-dense foods that make you feel good about eating them? After Arshad Bahl's son was diagnosed with autism and severe gastrointestinal issues, he put him on an aggressive gluten-free and dairy-free nutrition program to get him back on track. After his son's recovery, thanks partly to the food regime, Arshad believes that better-for-you plant-based foods nourish the body and soul. He now shares his journey of building a food brand that makes convenient, grab-and-go snacks that meets the nutritional needs of everyone.  On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Arshad Bahl, Founder and CEO of Amrita Health Foods, about creating a healthy food brand. Arshad shares the origin story of Amrita Health Foods, the benefits of bootstrapping and building a lifestyle business, and tips for growing a brand through social media and storytelling.