CPO Rising Series: ATOSS CPTO on Why Product Managers Need to Think Like Investors

What does it mean to run product like a mini company, and how do you say no to a multi-million dollar deal when it conflicts with your strategy? In this episode of the CPO Rising series hosted by Products That Count Resident CPO Renee Niemi, ATOSS Software SE CPTO Vikas Seth will be speaking on outcome-driven product management and what the next evolution of the product leadership role looks like. Drawing on seven years growing ID Now from startup to scale-up at 10x revenue, Vikas shares his framework for closing the gaps between customers, go-to-market, and R&D, and why building enthusiasm for the product is the most underrated leadership skill.