CPO Rising Series: How Planned Parenthood Direct CPO Builds Products Under Pressure

What does it mean to ship products when a wrong decision does not just hurt conversion rates but puts patients at risk? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Jay Patel, Planned Parenthood Direct CPO Hannah Park speaks on what it really takes to lead product in one of the most politically volatile and privacy-sensitive environments in healthcare. Hannah shares how she thinks about trust as a non-negotiable design constraint, why her team has deliberately held off on bringing AI into the patient experience, and how she builds teams that can make good decisions without waiting for permission when the regulatory ground shifts overnight.