Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses. Key Takeaways: Nikita's Journey and Aspect's Evolution Diving into Email Deliverability Common Email Marketing Mistakes Fixing and Monitoring Email Deliverability The Importance of Email Marketing Nurturing vs. Hard Selling in Email Links: Nikita Vakhrushev LinkedIn: https://www.linkedin.com/in/nikita-v/ Website: https://aspektagency.com/ Pink Leopard www.pinkleopard.co.uk