PODCAST · business
Abandoned Cart
by Laura Hanlon & Adam Smith
Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
Episodes
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Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence
In this episode of Abandoned Cart, Adam sits down with Kelly Bond, the operational powerhouse behind women's wellness brand Elle Sera, to explore how a relentless focus on customer experience, authenticity, and product quality has fueled the company's growth. Kelly shares how Elle Sera has built…
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Scaling eCommerce Through Offers, Creative Volume & Customer Retention
In this episode of Abandoned Cart, Adam sits down with Luke Bream, CEO of Valentte, to explore the strategies behind scaling a modern e-commerce brand in one of the most competitive digital environments ever. Luke shares how discovering Alex Hormozi’s concept of creating “offers people feel…
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You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth
In this episode of Abandoned Cart, Adam sits down with Laura Harrison, founder of LH Retail and former senior leader at Argos, to unpack why merchandising is one of the most overlooked but critical functions in e-commerce. Laura shares decades of retail experience, breaking down how brands can…
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Finding Your Niche And Staying Authentic In A Crowded Market
In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded digital landscape. Tilly shares how Complete is modernising a traditionally corporate industry through...
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The difference between starting a brand vs. scaling an established one
In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch versus scaling an established one. Aithne shares the deeply personal story behind Empreva…
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When the High Street Is Dying, Why Is This Brand Opening a Showroom?
In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world. Chloe shares how a frustrating wedding guest dress experience sparked the idea for Fling, why…
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From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart
In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong. With a career spanning publishing, luxury media, global retail, and high-growth brands like BrewDog,...
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How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.
In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound. Jago shares how Angry Pablo was born not from a market gap analysis but from lived experience as...
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From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth
In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In. Joe shares the full story, from starting Baked In as a side hustle while working at IBM, to building an accredited food...
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Thriving in a market that fell out of love with natural beauty with Nini Organics
In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty industry for the better. Alex shares the story behind Nini Organics, from struggling with severe acne...
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Why Do Most Businesses Struggle with Marketing Analytics?
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for...
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How to create highly converting videos for your eCommerce brand
In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels his drive across multiple ventures. We explore the importance of storytelling in e-commerce…
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The Evolution of e-commerce Search
In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword…
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Personalised User Experiences in eCommerce
In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the...
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5 Keys To Profitable Growth
In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy,...
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Measurement - Which Click Wins?
In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital...
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How Design Can Make or Break Your Marketing and Sales Strategy
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first...
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How We Drove Our Client's Strongest Sales Week Ever Using PR
In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and...
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Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer...
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How Design Can Make or Break Your Marketing and Sales Strategy
In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first...
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Taking the fear out of setting up a product business without having to outsource
In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a...
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How do I scale my eCommerce operations?
In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not…
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The power of hosting in-person events to connect with your customers
In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of...
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Scaling eCommerce businesses with self-managed platforms
In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management…
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Why video marketing should be the cornerstone of your marketing activities
In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand…
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How to effectively enhance brand recognition in today's highly visual culture
In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and…
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Creating change to stay relevant and meet customer desires
In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients,...
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The Importance Of Having A Supportive Marketing Ecosystem
In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus...
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From Pennies to Profit: Budget-Friendly Marketing Tactics That Work
In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost...
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Why being authentically different is so important
In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to…
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How to build a brand that emotionally connects with its consumers
In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand,...
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The importance of well-crafted and considered creative to fuel performance marketing and scale
In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares...
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The Power Of UGC Content
Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on...
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The Importance of a Customer First Approach
This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the...
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Understanding how the customer journey begins offline will make you a better marketer online
This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also...
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Online and offline community building strategies to create organic growth
In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice...
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The challenges of operating and scaling a business that faces digital marketing restrictions
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product,...
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How do I create a marketing plan and the importance of getting it right?
Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy -...
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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the...
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How Amazon can complement your ecommerce and physical store
In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new…
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How do you choose an eCommerce agency? The Do's and Dont’s for 2024.
In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to...
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The Cool Crutches Story - Growing From 100 to 1000 Orders
This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing,...
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Ecommerce attribution: How to get the most our of your marketing and measurement
In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing...
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How to take your e-commerce brand to Gen Z
In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh...
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How to win back and monetise customers who don’t shop with you anymore
In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for…
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Unlocking the power of referral marketing
5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible.…
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Brand vs performance marketing: which is more important?
We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance...
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How to create thumb-stopping ads that increase ROI on paid social
Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring...
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How we grew our own eCommerce store from 0 to £30k/month
Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible...
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ABOUT THIS SHOW
Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
HOSTED BY
Laura Hanlon & Adam Smith
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Frequently Asked Questions
How many episodes does Abandoned Cart have?
Abandoned Cart currently has 49 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Abandoned Cart about?
Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No...
How often does Abandoned Cart release new episodes?
Abandoned Cart has 49 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Abandoned Cart?
You can listen to Abandoned Cart on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Abandoned Cart?
Abandoned Cart is created and hosted by Laura Hanlon & Adam Smith.
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