Cracking the frontline code – with Victoria Dew (#126)

In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew. Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession. She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’. They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function. Tune in, enjoy and join the conversation – #TheICPodcast