EPISODE · Nov 23, 2022 · 45 MIN
Craft Beer Consumers: Who Goes Where
from Craft Beer Professionals · host Craft Beer Professionals
After a year's worth of analyzing customer reviews, CBAS has bucketed six distinct craft beer consumer personas. This presentation will dive into what matters to each persona - ranging from things like service speed to parking availability. After a deep dive on the different types of consumers, we'll explore the audience at different types of taprooms. We know the experiences at a nanobrewery will be different than a regional, but this presentation will help breweries understand who is going where. Above all, we'll learn about what motivates return visits no matter what type of taproom you operate! Learn more: https://craftbeeradvisoryservices.com/research-membership/ Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Craft Beer Consumers: Who Goes Where
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