PODCAST · business
Craft Beer Professionals
by Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.[Stay up to date with CBP]www.CraftBeerProfessionals.org
Episodes
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Why You Need to Join Us at CBP Connects Tampa
CBP Connects Tampa is happening December 7-9. The weather should be great and it's your opportunity to connect with peers from across the country.Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you…
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What's Going on in Oregon Beer?
In our "What's Going on in..." series we partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.Next up: OregonThis...
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Strategies For Dealing with Market Uncertainty
The craft beer industry is facing difficult times. Having weathered the COVID pandemic, breweries are now operating in a market where alcohol beverage consumption in the U.S. is declining to historic lows. On top of that, the hemp beverage market, which has been providing a lifeline and…
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Documentation for Your Brewery: Your SOP Isn't ChatGPT
While ChatGPT can string words together, it doesn't know your business's quirks, local HR rules, or your team's culture. From brewing protocols to employee handbooks, generic AI documents lack the real-world context your business desperately needs to ensure its success.Join a panel of industry...
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Skip navigation Create Avatar image Separation Processes in Brewing
In this presentation we will follow the brewing process and discuss each point where mechanical separation (centrifugation) can be used. From decanters for trub removal/wort recovery in the brew house to using decanters or sedicanters for heavy fermenter bottoms dewatering for beer recovery to…
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Nitrogen vs CO2: Cost-Savings Tactics for Your Brewery
This session covers three cost saving benefits nitrogen can bring to your brewery. You'll learn how onsite generated nitrogen can replace CO2 in processes like tank purging, beer transfers, and packaging line pressure, cutting your CO2 costs directly. We'll also cover where nitrogen can't replace...
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Beer Labeling Compliance
Having a good label for your beer is critical. The label identifies you as the producer and showcases your style to consumers, while also informing them as to what they are about to enjoy. However, that means there are a lot of rules and procedures that breweries need to follow when drafting…
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The Beat of Brewing: Creating a Music-Inspired Brewery
Bryan Pietrzak spent over 20 years as a machinist and welder while drumming in a touring rock band for nearly two decades. In 2025, he brought both worlds together as co-founder and brewmaster of Twelvenote Brew Co. in Bridgeport, CT, a brewery built around the twelve notes of the musical scale...
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How to use Merchandise to Expand your Brand
Word-of-mouth often ranks among the most effective marketing tactics. And it makes sense. In the age of AI, ads, and the internet there’s a lot to distract us. From creating a positive experience worth sharing to being a catalyst for conversation, merchandise has the opportunity to break through...
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The Dos and Don’ts of AI for Breweries
AI is already part of brewery marketing, from content planning to social posts, but using it the wrong way can weaken your brand and erode trust. In this conversation, we’ll dig into where AI actually helps, where it hurts, and how breweries can use it without losing their voice. We’ll look at…
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From Bourbons to Box Office: How One Distillery is Continuing to Innovate
Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps six taps of craft beer in his tasting room because he wants to have something for everyone. In…
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No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…
Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret in beer. In this session, we will break down exactly what goes into a successful brewery app,...
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Using Data to Brew More Beer
Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more critical. In this seminar, Aaron MJ Gore explores how to leverage the data you already have to…
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Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency
Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistently high-quality beer is a different challenge, and the modern brewing process extends far beyond...
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Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement
In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brewery owners, managers, and staff who want their events to drive real engagement and revenue, not...
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Your Story Matters: Preserve It, Share It, Use It
Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you knew this crazy idea might actually work. Those stories? They’re probably still just living in...
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Your Ideal Brewery Distribution Partner: How to Identify a Great Fit
Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation? Join us to discuss both the most important traits of a great distribution partner and some warning signs to watch out for when...
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Profitable Taproom Tactics
Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics the most profitable taprooms use to generate 2x-5x more profit than their peers. We’ll walk…
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ESOP as a Succession Plan
An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value for transferring ownership while preserving the unique culture and legacy of the business even…
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How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage
The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficiency. Advanced technologies such as Artificial Intelligence (AI), predictive analytics, and smart...
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Brewery Collaboration Structures: What Works & Why
Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models offer craft breweries access to professional capabilities, competitive scale, and optimized capacity...
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Adding Spirits to Your Brewery
Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits program to a brewery is never a one-size fits all. From space constraints to unique state laws…
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Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer
For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Indeed, a brewer with a successful DtC shipping program can reap benefits beyond simple remote…
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Dealing With Seasonality
Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk about how they plan for the swings, manage staffing and inventory, adjust events and marketing…
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It's Okay To Not Be Okay: Mental Health at Breweries
Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft beer is in the business of selling a good time, the industry can be resistant to acknowledging that...
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AI Beyond the Caption: Scaling Taproom Voice with Intent
In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative energy, support consistency, and make marketing more sustainable without replacing personality.…
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Taproom Marketing 101: Life After Social Media
It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing programs! Bring your scalpel and your bunsen burner. In this session we will dissect the most…
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Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out
If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way to sort out which parts of your job are glass balls (don’t drop these!) and which ones are…
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Turning Tourists into Taproom Revenue
As breweries look for new ways to grow, many are exploring opportunities beyond their local audience. Travelers are actively seeking out breweries as part of their journeys, creating an opportunity to connect with new faces and drive additional taproom revenue. In this session, we’ll share…
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In a World of Good Beer, Hospitality Wins
With more high-quality beer available than ever before, great beer alone is no longer enough to stand out. Guests may come for the beer, but they return for how they are treated. This session explores the critical role hospitality plays in shaping guest perception, driving repeat visits, and...
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From Brewhouse to Beverage House: Scaling into New Product Categories
In today’s competitive market, simply producing high-quality beer is often no longer enough to secure sustained growth. Many forward-thinking breweries are strategically diversifying their product portfolios, expanding into high-growth categories such as hard cider, spirits, wine, RTDs, can...
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The Science and History of Lager Production
What makes a good lager? How do we make a good lager? Join us as we explore the various methods used to craft high-quality lager, breaking down the classic techniques to help you choose the best approach for your best beer. Nathaniel Ferguson is one of the owners of Escarpment Laboratories, A…
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Brewhouse Designs: Dos, Don’ts, & Recommendation
Brewhouse design decisions have long-term consequences. Layout, drainage, flooring, access, and workflow choices made early can either support efficient operations or create daily friction that is expensive to fix later. In this session, we’ll bring together an architect, a flooring specialist…
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Managing Your Managers
As breweries grow, the role of the owner or senior leader shifts. You’re no longer just managing people, you’re managing the people who manage people. And that comes with a whole new set of challenges. This session focuses on how to support, coach, and hold your managers accountable in a way that...
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Planning for CBC: Making the Most of Philly & Your Conference Experience
We can’t wait to share beers and see you in person in Philadelphia. We kick off CBC Week with our Welcome Party on April 20 at Yards Brewing Company. RSVP: https://craftbeerprofessionals.org/philly-rsvp/ In this conversation, we will be joined by several of our event partners to discuss how to…
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Mastering Self-Distribution for Breweries
Self-distribution gives breweries the opportunity to take control of their growth, margins, and brand experience. It also comes with unique challenges. BrewMan has helped Breweries across the globe self-distribute successfully. In this presentation we will share a practical, insight-driven advice...
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Financial Benchmarks for Breweries
If you're an established Brewery Owner, Operator, or Investor and find yourself asking either "How do we get profitable?" or "How profitable can we get?" you'll find exactly those answers in this session. With a wide range of different brewery types and sizes, true apples-to-apples comparisons…
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American Craft Beer Hall of Fame - 2026 Induction Ceremony
The American Craft Beer Hall of Fame is proud to announce its 2026 group of inductees. This highly anticipated event will celebrate the trailblazers, innovators, and visionaries who have made significant contributions to the craft beer movement in the United States. The American Craft Beer Hall…
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What's Going on in AZ Beer?
In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and these conversations are designed to give you valuable insights that can be applied in your own…
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What Breweries Can Learn from a Fast Growing Winery
Join us for a live conversation with Maddison Violet, co owner of Ve Oh Lay Acres Winery and Farm in Canada’s Okanagan region. We will explore her journey from barback to opening a multimillion dollar winery, the tasting room experience her team has built, and how their non alcoholic wine line is...
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More Than a Map: Designing Beer Trails for Lasting Engagement
More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails move beyond simple maps and into measurable taproom traffic. In this conversation, we’ll walk…
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The Beer Story Project: Chronicling the Moments that Shaped Our Industry
Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Project, a collection of memories and moments from more than a hundred people who have lived through...
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Assessing Candidate ABV (Aptitude, Behaviors, and Values)
When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the people side of your business be any different? This session will serve as a crash course in...
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Pilot Project’s Playbook for Launching and Scaling Breweries
Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by supporting recipe development, production scaling, business operations, marketing, distribution, and...
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Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery
Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretzels) is key to longevity and profitability. But many brewers are finding that instead of being in...
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Better Together: Strategic Collaboration for Brewery Success
In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweries are adapting to tighter margins, shifting consumer habits, and increased competition by…
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When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool
Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and show you how to address them in a fair, consistent way. You’ll also learn simple documentation...
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Working with Writers: Sharing Stories, Not Just News
Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewery unique, but how do you get those stories in front of the people who will connect to them?...
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Avoiding Five Wage-and-Hour Mistakes That Can Sour Your Brew
Navigating wage-and-hour laws can sometimes feel like running a brewery during Oktoberfest—busy, complex, and full of moving parts. With local, state, and federal rules often foaming over into each other, it’s easy for even the most diligent employers to find themselves with a compliance…
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Taproom Payment Processing 101
Payment processing shouldn’t be a mystery. This session offers a straightforward look at merchant services for taprooms of all sizes. Whether you’re launching your first location or reevaluating your current setup, you’ll learn what to consider when choosing a payment partner that fits your...
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ABOUT THIS SHOW
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.[Stay up to date with CBP]www.CraftBeerProfessionals.org
HOSTED BY
Craft Beer Professionals
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How many episodes does Craft Beer Professionals have?
Craft Beer Professionals currently has 502 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Craft Beer Professionals about?
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.Educational sessions, interviews, and panel conversations that dive...
How often does Craft Beer Professionals release new episodes?
Craft Beer Professionals releases new episodes frequently with a large back catalog of 502 episodes. Check the episode list for recent publication dates.
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Craft Beer Professionals is created and hosted by Craft Beer Professionals.
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