EPISODE · Feb 9, 2011 · 57 MIN
Crafting an Engaging Email Message
from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments
Your ideal prospects delete most of the emails they receive each day. How do you ensure your email doesn’t get dumped into the "Trash" folder? According to Dr. Flint McGlaughlin, CEO (Managing Director), MECLABS, one principle is key - the objective of an email is to get a click. In this live Web clinic, Dr. McGlaughlin reviewed an email message that applied this principle to generate 85% more recipient response. He then taught specifically on how to engage email recipients with just enough value to inspire them to click, and quickly switched to hands-on application -- where he (along with researchers Jon Powell and Adam Lapp) reviewed and optimized audience-submitted email campaigns.
What this episode covers
Your ideal prospects delete most of the emails they receive each day. How do you ensure your email doesn’t get dumped into the "Trash" folder? According to Dr. Flint McGlaughlin, CEO (Managing Director), MECLABS, one principle is key - the objective of an email is to get a click. In this live Web clinic, Dr. McGlaughlin reviewed an email message that applied this principle to generate 85% more recipient response. He then taught specifically on how to engage email recipients with just enough value to inspire them to click, and quickly switched to hands-on application -- where he (along with researchers Jon Powell and Adam Lapp) reviewed and optimized audience-submitted email campaigns.
NOW PLAYING
Crafting an Engaging Email Message
No transcript for this episode yet
Similar Episodes
Jun 15, 2022 ·8m
May 25, 2022 ·20m
May 19, 2022 ·16m
May 15, 2022 ·34m
May 12, 2022 ·1m