Crafting compelling B2B SaaS narratives

Episode 135 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Crafting compelling B2B SaaS narratives" was published on May 23, 2024 and runs 37 minutes.

May 23, 2024 ·37m · Tech Marketing Trends

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Summary

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.Tune in to this episode and learn about: How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information How to turn campaign data into insights you can leverage to create better content Naomi’s winning approach to buyer personas Tailoring messaging for multiple personas And much more! Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/ Visit the Storylogick website: https://storylogick.com/

Episode Description

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools? Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts. Tune in to this episode and learn about:

How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
How to turn campaign data into insights you can leverage to create better content
Naomi’s winning approach to buyer personas
Tailoring messaging for multiple personas

And much more!

Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/

Visit the Storylogick website: https://storylogick.com/

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