Crafting Impactful Messages: Unveiling the Art of Persuasion with Colonel Carla Bass, USAF (Ret)

We are back with Colonel Carla Bass, USAF (Ret), who is a force to be reckoned with, to talk about the final installment of "Writing To Influence". We explore the last three word sculpting techniques: "Who Does What to Whom," "Keep the Focus and Shut the Gate," and "Revise, Edit, and Proofread." Drawing from her Air Force career, Carla stresses concise writing for effective communication. She also introduces the concept of tethers and provides examples, emphasizing their role in strengthening sentences. The discussion underscores the importance of reading aloud to detect and correct errors, empowering writers in the animal service industry to craft compelling narratives.   Guest Links: https://www.linkedin.com/in/carladbass/ To contact Carla: [email protected] Carla Bass -- Write To Influence (Book) https://www.amazon.com/Write-Influence-Appraisals-Scholarships-Internships/dp/0997593024/ From Carla's Blog: https://writetoinfluence.net/articles-and-writing-tips/frame-a-winning-argument/ https://writetoinfluence.net/articles-and-writing-tips/want-to-win-an-argument-strategize-it/   Show Links: https://hamiltonlawandmediation.com/ https://www.facebook.com/HLawMediation Debra's Book: "Nipped in the Bud, Not in the Butt: How to Use Mediation To Resolve Conflicts Over Animals," https://www.amazon.com/Nipped-Bud-Not-Butt-Mediation/dp/151502024X/ref=sr_1_1 SUBSCRIBE: https://www.youtube.com/@HLawMediation