Crafting Million-Dollar Offers in 60 Minutes

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Strategy Sprints' was the wrong book title. 21 years of work, bestseller in 9 languages, university curriculum—but Simon admits his biggest mistake. Here's the 2-question framework he's using for book two with Jay Abraham (and why it applies to every offer you build). Simon Severino and Sean break down offer creation from customer research to pricing strategy, including the Brunson Box method, common founder mistakes, and why "transformation" kills sales while "results" close deals. IDENTIFYING WHAT CUSTOMERS ACTUALLY NEED: Direct Research Sources: Comments (YouTube, socials, posts) Questions via email, phone, WhatsApp End every session: "What else do you need? What can I improve?" Monthly NPS questions (enriched version) The 3 NPS Questions: What was particularly helpful in getting you results this month? What's missing? What else do you need? 0-10: How likely are you to refer us? The "Piazza" Method: "In Italy, you go to the piazza to meet people. Now it's Twitter, Facebook, YouTube, podcasts—that's the modern piazza." Go on other people's podcasts = market research Run your own podcast = market research Every monologue comment section = market research AI Research Prompt: "These are my people. What are their top 3 problems? Where do they look for help? What do they write on Amazon/YouTube about similar offers? What do they hate? What needs aren't being met?" OPA Strategy (Other People's Audiences): Use AI to find top 10 competitors → Study their comment sections for trends → Add what's missing to your offer THE 1/10TH PRICING RULE: Don't look at competitor pricing. Look at value created: Add $200K to their life? Charge $20K (10%) Reduce costs by $30K? Charge $3K (10%) If No Results Yet: Take 5 clients for FREE for 3-6 months while doing other work. Get real results, then charge confidently with conviction. HOW TO DIFFERENTIATE (YOUR WEIRDNESS = COMPETITIVE ADVANTAGE): "Whatever makes you weird in social situations is your asset. Don't hide it—own it aggressively." Examples: "I hate people, love numbers—I'm the spreadsheet guy" "I can't count to 10 but I love people—I run HR" Sean: "I've had 1M+ DM conversations—I'm the DM guy who closes hundreds of millions" Chapter Markers: 05:15 Core Topic - How to identify what target customers actually want and need 06:00 Finding Customer Needs - Comments, questions via email/phone/social, end-of-session reviews 07:30 Monthly NPS Questions - What worked well, what's missing, likelihood to refer (0-10) 09:15 Net Promoter Score Framework - Follow-up questions for actionable business insights 17:15 The 10% Rule - If you add $200K value, charge $20K (10% of value created) 26:00 Sean's Unique Positioning - DM expert with 1M+ conversations, close deals via DMs 27:30 Sales vs Marketing Tool - Tool that gets sales, not just leads (key differentiator) 29:00 Brunson Box Framework - List everything in offer, have others help remove items 30:30 Package with Integrity - Don't make stuff up, do the work first then package it 48:00 Start with Distribution - Personal brand, credibility, communication from day zero 49:15 Book Creation Timeline - Strategy Sprints book: 21 years of doing, 6 months writing 50:45 Crafting Through Client Work - Solving problems in NYC, Miami, Beijing, Paris 60:15 Book Success Metrics - Translated into 9 languages, used in MBA curriculums worldwide 61:45 Book Title Mistakes - "Strategy Sprints" good for IP, bad for memorability 63:00 Two Magic Questions - "I wish I had..." and "I want..." (Atomic Habits, 4-Hour Work Week) 64:15 Apple Pencil Example - Called "Pencil" not "WMX300" like Sony headphones 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.