Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differentiator when it comes to your marketing.  The question becomes how do you tell your marketing story?  Well thankfully the founder, CEO and Chief Storyteller of WordWrite PR Paul Furiga returns again on this episode of A New Direction to talk and walk you through how to tell your marketing story that will lead to more clients, more business, more profit and greater success. Paul Furiga will discuss the “5 Pillars than support your story”  Then he moves us to finding your story “archetype”.  That is are you the “wise sage”, maybe the “outlaw”, the “jester”, the “hero” or maybe someone else.  And then he moves us through how to ensure it’s authentic, it is told by the right people to the right audience.  Then as we move along in the show we talk about the difference of telling a story if you are B2B or B2C and considerations of a product or service.  And all of this can be found in Paul Furiga’s insightful marketing book “Finding Your Capital S Story: Why your Story Drives your Brand“.  Get your Copy Today. Please say thank you to the sponsors of A New Direction: EPIC Physical Therapy, the therapists of those who just want to move and feel better, or post surgery, or overcoming an injury, or young athletes to professional athletes.  EPIC PT has the bleeding edge equipment to help you achieve your physical goals, and the certified staff to ensure you are getting the latest treatment, individualized and customized to you!  They recognize that your needs and goals are unique so they want to make sure the program they put together is as unique as you are.  So if you are ready for EPIC relief, EPIC recover, and EPIC results, contact the professionals at EPIC Physical Therapy… www.EPICpt.com Linda Craft & Team, Realtors, for more than 35 years they have been helping people with their home buying and selling needs around the world and locally in the Research Triangle Park of North Carolina.  Their customers call them the “Legends of Customer Service”…why?  Because Linda Craft and her team believe that the relationship is the most important part of the home buying and selling process.  Because after all your home is about your memories not the bricks and mortar.  Learn more by going to www.LindaCraft.com