A New Direction

Being Alone Isn’t Helping Your Business or You We live in the most connected era in human history, and somehow, we have never been more alone. That paradox is the beating heart of Unknown: Finding Connection in a Disconnected World, the USA Today bestseller from leadership coach and New Hope Church founder Keith Spurgin. After […] The post It’s Alone at the Top and 3 Ways to Change It appeared first on Jay Izso.

A 4-Step Process to Stop Stressing and Your Team Start Leading What if the exact habits that built your success are now the very thing quietly holding your business back? You hustled, you solved every problem, you held the standard — and it worked, so it became automatic. But somewhere along the way the company stopped being able to run without you, your talented team stopped stepping up, and you started wondering why working harder only makes the wheel spin faster. If any of that lands a little too close to home, this week’s conversation is for you. In this episode of  A New Direction, we dig into The High-Altitude Entrepreneur with Chris Clearfield — and this episode is about you, not just the book. You’ll discover why what got you here won’t get you there, why all your systems still leave you trapped at the center, and the uncomfortable truth that your team won’t take ownership until you stop jumping in. We even go into the brain science of it: how “predictive processing” keeps you reacting on autopilot to problems you haven’t even really looked at yet — and why that’s the real reason willpower never broke the cycle. Most importantly, you’ll walk away with a way out. We’ll unpack the shift from low-altitude founder — reactive, indispensable, exhausted — to high-altitude leader who rises above the chaos, sees the whole system, and finally lets the business grow beyond them. You’ll learn how to spot the conditioned instinct that’s capping your growth, how to hand your team real ownership, and why personal freedom isn’t the reward you earn after success — it’s the precondition that makes success possible in the first place. Join us and come ready to see your own patterns clearly, bring the questions you’ve been afraid to ask out loud, and bring a fellow founder who needs to hear it too. This is the conversation that helps you stop running your business from the ground — and start leading it from altitude. Chris Clearfield‘s book, “The High-Altitude Entrepreneur: A Framework for Scaling Smarter, Leading Better, and Living Freer, is a book for entrepreneurs and leaders.  And quite honestly you are going to need put aside your defensiveness, which will immediately happen when you start reading this book. Why do I say that so confidently?  Because no one wants to hear that the real problem why you as a leader are always stressed, feel like you team won’t take leadership, feel like everything falls on you, is because you are the bottleneck to your business.  But you really can’t do your out of this.  Your problem is not your people the problem is the monster you created because of the way you are wired that causes your people to not want to take action and lead. The fact is when you started your business, you pushed your way through.  You had to.  Every decision fell on you. So you put in the work, and you went into grind mode.  You lost sleep.  You pushed hard!  So now when things are not going well, or things start to go south, what do you do?  You employ your old operating system of work hard, push, and grind.  The problem.  Now you have people, and they aren’t responding. Now you are under even more stress. Your frustrated. You feel more burned out than ever.  You may even slump into depression. You think your people are lazy. They’re not the problem.  You see what got you there at the beginning was great!  But now that your business is grown, what once got you there, isn’t going to get you there now.  You don’t need to do different you need to “be” different. That is the beauty of Chris Clearfield’s book “The High-Altitude Entrepreneur”.  He has to together the High-Altitude framework that takes you step by step through a process where you can start removing yourself, so you can truly rely on others. Is it easy? Nope. Is it a quick fix? Nope. Will change your business for the better? Yep.  Will it change your life for the better? You bet! This is one of those books that if you have the guts to do it, will fundamentally change your business and you.  The book is worth every penny. Get your copy of The High-Altitude Entrepreneur by clicking here! Special Offer from Chris Clearfield If you would like to experience first hand how the process works.  Chris offers a group for free that you can watch and learn how the High-Altitude Framework works.  Just go to: Clearfieldleadership.com/elevate and sign up! Please say thank you to our sponsors!  It is their financial support that allows A New Direction to continue growing and getting great authors. “You tune in to A New Direction to grow your business and your mindset. But you can’t move forward if you’re worried about what’s lurking in your inbox. That’s where Data443 Cyren comes in. It’s the industry standard for real-time email security and URL filtering. They stop phishing and malware before they strike, so you can focus on your success, not your safety. Don’t let a cyberattack derail your journey. Go to Data443.com today and secure your future.“ Linda Craft Team, Realtors for more than 40 years the choice of people all over the world. They are not only experts in buying and selling real estate, they are expert negotiators that will fight for you!  But perhaps their greatest expertise is that they understand that your home is more is a place where you created some of your fondest memories. When you want a real estate professional who not only will get you the best price, but will care about your home like you would care about your home start with the Legends of Customer Service start with Linda Craft & Team.  www.LindaCraft.com ABOUT YOUR HOST Meet Jay Izso Executive Performance Coach  |  Host of A New Direction Every week on A New Direction, I sit down with CEOs, founders, and the researchers behind the science of leadership performance. The conversations go deep. We talk about the decisions that built companies, the mistakes that nearly destroyed them, and the personal breakthroughs that changed everything. But here’s what most people don’t know about me: the show is an extension of the work I do every day with executives behind closed doors. Who I Am I’m an Executive Performance Coach. I work with CEOs and founders of $5M-$50M companies who have hit a wall they can’t explain. The marketing looks fine. The team is capable. The market is there. But the business won’t move. The problem, almost every time, is the person running it. I find the personal behavioral patterns that are driving the business dysfunction. Then I help the CEO disrupt those patterns so the company can grow. That’s it. No motivational platitudes. No vision boards. Diagnostics, intervention, results. Where This Comes From My approach comes from two places most coaches never set foot in. The farm. I grew up as a farmhand in Ithaca, Nebraska—population 100. I started working at nine years old. By the time I left for college, I’d spent a decade learning that you can’t cheat the harvest, pain is part of the job, and the work has to get done whether you feel like it or not. I was fourteen the first time I had to castrate boars. Nobody was going to do it for me. That lesson never left: sometimes you have to do things afraid. The forensic psychology unit. In graduate school at Washington State University, I trained under Dr. Thomas Brigham—co-author of the Handbook of Applied Behavior Analysis—in a human behavior lab focused on real-world problems. I then served in a Clinical Psych II role at Eastern State Hospital in Medical Lake, Washington, a forensic setting where I conducted psychological evaluations of individuals charged with the most serious criminal offenses. Sixteen months assessing human behavior at its most extreme taught me how to cut through defenses, identify what’s really driving someone’s decisions, and see what they can’t see in themselves.

You Don’t Need a Business Transformation…you need a YOU Transformation Ever feel like you’re doing all the “right” things—reading the self-help books, checking off your goals, grinding every day—but inside, you’re still wrestling with the exact same anxieties? You aren’t broken; you’ve just hit the ceiling of what your current self can handle. Real, lasting […] The post 3 Steps to the Deep Transformation of Your Success appeared first on Jay Izso.

Forget McDonald’s and Chick-Fi-A Non-Food Franchising May be a Better Bet When most people think of starting a business, their minds immediately go to fast food. We’ve been conditioned to associate “franchising” with burgers, fries, and massive overhead. But in his game-changing book, “Non-food franchising: The Better Path to Business Ownership,” Jon Ostenson explains why […] The post 5 Reasons Non-Food Franchising is Your Best Path to Wealth appeared first on Jay Izso.

Innovation Comes from “Inside” the box, NOT “outside” of the box This week on A New Direction with Coach Jay, we are stepping into a conversation that may challenge almost everything we have been told about innovation. We have heard the phrase “think outside the box” so many times it has almost become business wallpaper. […] The post 5 Ways Boundaries Ignite Breakthrough Innovation appeared first on Jay Izso.

Want to Get Promoted? You Probably Don’t Know What You Don’t Know… We just wrapped up an incredible episode of A New Direction with Craig A. Fleming, author of The Unwritten Rules of Leadership, and the insights were a major wake-up call for anyone looking to get promoted. If you missed the live conversation, we […] The post 7 Unwritten Rules of Leadership to Get Promoted Fast appeared first on Jay Izso.

Nobody Taught You to Lead — Steve Riddle Knows Why That Matters What happens when a high-performing employee gets promoted into leadership with no playbook, no mentor, and no preparation? According to leadership coach Steve Riddle, this is not the exception — it is the rule. On this week’s episode of A New Direction Live, […] The post 8 Session Process to Lead with Greatness appeared first on Jay Izso.

Are You Truly Aware of the Comfort Zones that are Killing Your Success? Are you living under the illusion that you know what you want, when you’re actually just chasing what you’re supposed to want? Research shows that a staggering 85% of people don’t believe their current goals will lead to any significant accomplishments. In […] The post 85% of Goals Fail. Demolish Your Comfort Zones appeared first on Jay Izso.

AI is not the Enemy…It is Your Ally This week on A New Direction, I’ll be talking with Tim Burrell, author of The AI Negotiator, and this is a conversation that hits right at the heart of where sales is headed. Because let’s be honest—sales has never just been about techniques, scripts, or slick presentations. […] The post AI Changed the Sales Game – Here’s How You Win It appeared first on Jay Izso.

Stop Networking More — Start Networking Smarter What if the secret to growing your business wasn’t more connections — but *fewer*? This week on *A New Direction with Coach Jay Izso*, I sit down with David Ackert, Co-Founder and CEO of PipelinePlus and one of the most respected business development minds in the professional services […] The post Stop Networking More – Start Networking Smarter appeared first on Jay Izso.

Faith as the Foundation for Leadership, Purpose, and Success For Jim Allen, faith isn’t a compartmentalized part of life; it is the bedrock upon which his entire leadership philosophy is built. In a high-stakes industry like real estate, where the pressure to perform can often lead to a “me-first” mentality, Jim’s faith provides a different […] The post Leadership, Purpose and Success Thru Faith appeared first on Jay Izso.

Discovering Your Life and Career Map. Join us on A New Direction for an exploration of the mental frameworks that define a successful life and career map. We are sitting down with Ed Hajim, author of The Island of the Four Ps, to dissect the structural philosophy behind his modern-day fable that is your life […] The post 4 Ps to Discovering Your Life and Career Map appeared first on Jay Izso.

Demolish Your Comfort Zones This week on A New Direction, Coach Jay Izso welcomes elite performer and Fortune 500 coach Art Turock to discuss his transformative book, Demolish Your Comfort Zones. We aren’t just talking about “stepping outside” of where you feel safe; we are talking about a total demolition. Art argues that conventional self-improvement […] The post Demolish Your Comfort Zones: 6 Ways to Crush Your Limitations appeared first on Jay Izso.

Congrats, You’re Promoted—Now What? The champagne has been poured, the desk is clean, and the new title looks incredible on your email signature. But then Monday morning hits, and the terrifying reality sets in: the skills that got you the job are not the skills that will help you keep it. In an instant, you’ve […] The post Congrats, You’re Promoted—Now What? Mastering Leadership appeared first on Jay Izso.

Become the Brand Your Customers Feel Great About Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts with our decisions when it comes […] The post 3 Ways to Spark Unstoppable Brand Desire appeared first on Jay Izso.

The Art of The Pivot  It happens to the best of us. The calendar is set, the mic is hot, and then the notification pops up—a last-minute cancellation. This week on A New Direction, I faced a choice: scramble to replay an old hit or walk the walk. I chose the latter. This unexpected gap […] The post 3 Ways to Discover The Art of The Pivot appeared first on Jay Izso.

It’s Time to Redefine Success for You and Your People In the high-stakes game of business, we are often obsessed with the scoreboard—profit margins, market share, and rankings. But the greatest mentor of all time, Coach John Wooden, taught us that true success isn’t merely about winning; it is about the peace of mind attained […] The post Beyond Success: The John Wooden Way to Leadership appeared first on Jay Izso.

Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we’re diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a […] The post 5 Ways Peernovation Drives Better Business Results appeared first on Jay Izso.

Why Do Leaders Have a Reluctance to Change When you look around today’s business landscape—with all the books, podcasts, research studies, and hard-won lessons on leadership—you’d think we’d be experiencing a golden age of healthy cultures and high-performing teams. But we’re not. And that’s exactly why this week on A New Direction, I’m bringing on […] The post 4 Ways Leaders Get Disconnected from Change appeared first on Jay Izso.

Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful […] The post The 1 Number That Changes Everything appeared first on Jay Izso.

Is Your Business Telling the Stories that Sell and add Value? In today’s competitive marketplace, it’s not the best ideas that win—it’s the best stories. This week on A New Direction, I sit down with strategist and author Gavin McMahon to discuss his powerful new book, Story Business: Why Stories Rule the World and How […] The post 6 Stories Every Leader Must Master to Win in Business appeared first on Jay Izso.

The 10 Commandments to Marketing and Persuasion I’m pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you’ve ever felt like you’re shouting into the void with your message, or you’re undervaluing your work, […] The post 10 Commandments to Marketing and Persuasion appeared first on Jay Izso.

The Opposite of Leadership…Wait for it…It’s Drama I’m really excited for this week’s episode of A New Direction, because I’ll be sitting down with best-selling author Charlie Sheppard, whose work jolts us out of the endless cycle of workplace drama and into — you guessed it — leadership by choice. In his book Save Your […] The post 3 Powerful Choices to Stop Drama and Start Leading appeared first on Jay Izso.

Help Others Find What They Don’t Know What Their Needs Are Join me on A New Direction as I sit down with Bill Shander, author of Stakeholder Whispering: Uncover What People Need Before Doing What They Ask. Bill’s premise is bold and true: most customers, clients, and bosses don’t actually know what they need; they […] The post 5 Secrets Getting to Others Deep Need appeared first on Jay Izso.

Lead by 3 – Leadership with Simplicity A New Direction brings you an in-depth conversation with retired Naval Academy alum Steven Mays, author of The Power of 3: Lessons in Leadership. If you’ve ever felt overwhelmed by the endless “leadership frameworks,” this episode is a breath of clarity. Steven cuts through noise using a foundation […] The post Lead by 3 – The Simple Framework That Changes Everything appeared first on Jay Izso.

Becoming More Requires You Becoming Different Join me live on A New Direction as I sit down with best-selling author, business leader, and transformational coach Dianna Kokoszka to talk about her incredible new book Becoming More: You Can’t Get Better Until You Get Different. If you’ve ever felt stuck in your routines or wondered why […] The post 5 Mindset Shifts to Becoming More and Succeed appeared first on Jay Izso.

Leading with Hospitality is Not Going to Be Easy… But it will be Effective What does it truly mean to lead with heart? This week on A New Direction with Coach Jay Izso, we welcome Taylor Scott, author of Lead with Hospitality: Be Human. Emotionally Connect. Serve Selflessly. In a world where leadership often gets […] The post 4 Ways to Lead with Hospitality and Transform Your Team appeared first on Jay Izso.

Can Empathy Drive Productivity and Profit? Yes! What if the greatest leadership superpower wasn’t authority or strategy—but empathy? On the this episode of A New Direction with Coach Jay Izso, my guest Dr. Melissa Robinson-Winemiller unpacks her book The Empathic Leader and explains how empathy, when connected to Emotional Intelligence (EQ), is transforming leadership in […] The post 3 Ways Empathy Drives Profit, Productivity & Innovation appeared first on Jay Izso.

7 Strategies to Build a Better Now in Life and Business In this episode of A New Direction with Coach Jay Izso I have a powerful conversation that could change the way you experience every moment of your life and your business. My guest, Greg Bennick, speaker, humanitarian, and author of the inspiring new book […] The post 7 Strategies to Build a Better Life and Business appeared first on Jay Izso.

How Peer-to-Peer Networks Will Surpass the Best CEO Driven Companies What if your smartest move as a leader is to stop trying to be the smartest person in the room? Join me on A New Direction with Coach Jay, as I sit down with Rod Collins, author of Nobody Is Smarter than Everybody: Why Self-Managed […] The post 7 Ways Peer-to-Peer Teams Defeat the Best CEO appeared first on Jay Izso.

26 Jerks in the Work Place…Are You 27? Your workplace should be a place of growth, teamwork, and purpose—but what happens when one person throws it all off track? In his new book The One-Minute Jerk at Work, Rich Salon—better known as “Rich the HR Guy”—shines a bright light on the subtle (and not-so-subtle) ways […] The post 27 Jerks That May Exist in Your Workplace appeared first on Jay Izso.

Business Start Your Engines with 5 Flags to Enhance your Sales and Strategy Why do so many companies struggle to grow—even when they have talented sales teams and visionary executives? On the next episode of A New Direction, I, Coach Jay Izso, sit down with Wall Street Journal Best Selling Author Scott Edinger to discuss […] The post 5 Flags to Growth and Greater Sales appeared first on Jay Izso.

Don’t confuse Human Hacking with Manipulation…Like Everything there can be a Dark Side, but Now When It Is Used for Good What if you could ethically influence others, build instant rapport, and create lasting positive impressions—just by understanding human behavior more deeply? On the next episode of A New Direction with Coach Jay Izso, we […] The post Human Hacking 8 Steps to Get What You Want in Positive Way appeared first on Jay Izso.

Never Give Up on Your Dream… How Baseball and More can Teach us Lessons That Can Encourage Us to Keep Pursuing our Dreams in both Life and Business. What if the path to your biggest dreams wasn’t found in swinging for the fences, but in mastering the little things? On the next episode of A […] The post 14 Lessons for Greater Impact in Business Life & Your Dreams appeared first on Jay Izso.

Get Your Aging Career Car Back in Shape to Take On the New Roads Is your career running out of gas? Maybe it’s time for a tune-up—and this week on A New Direction with Coach Jay Izso, we’re pulling into the garage with author, career expert, and former pastor Chris Fontanella. His latest book, Overhaul […] The post Reignite Your Career Engine: 7 Timeless Fixes appeared first on Jay Izso.

In Business or in Life, How YOU handle Crisis will make the Difference In this powerful episode of A New Direction with Coach Jay Izso, we sit down with global legal and compliance expert Fabiana Lacerca-Allen to explore the mindset and tools needed to lead through the most challenging moments. As the author of the […] The post Crisis Ready-Thriving When Everything’s on the Line appeared first on Jay Izso.

Knowing Your Identity Coupled with Strategy Will Leave a Lasting Legacy A New Direction welcomes Wall Street Journal Best Selling Author Alex Brueckmann for a live, game-changing conversation about his latest book, The Legacy Strategy. In a world desperate for direction and authenticity, Brueckmann delivers a powerful message: true leadership isn’t about chasing the next […] The post 9 Strategy Elements to Future-Proof Your Business appeared first on Jay Izso.

8 Keys to Becoming a Learn It All Leader In this episode of A New Direction with Coach Jay talks with Damon Lembi — two-time best-selling author and CEO of LearnIt — for a powerful conversation that will reshape the way you think about leadership, growth, and learning. Damon joins us to dive deep into […] The post 8 Keys to Becoming a Learn It All Leader appeared first on Jay Izso.

The Third Side of the Coin: Unlocking “Bempathy” Communication is the foundation of every relationship—personal, professional, and everything in between. But what if the way we’ve been taught to communicate is only giving us part of the picture? In this episode of A New Direction, I interview the dynamic Jill Robin Payne, as we dive […] The post Bempathy – The 6 C’s of Overcoming Conflict appeared first on Jay Izso.

Overcome Fear and Live Courageously What if fear wasn’t something to conquer—but something to work with? In this episode of A New Direction we go deep into the science of fear, courage, and personal transformation with Dr. Mary Poffenroth, author of the groundbreaking book “Brave New You: Strategies, Tools, and Neurohacks to Live More Courageously […] The post 4 Neurohacks to Overcome Fear and Live Courageously appeared first on Jay Izso.

Be an Inspired Leader through the Science of Spiritually Intelligent Leadership What if your greatest leadership tool isn’t strategy, but spirit? This week on A New Direction, we sit down with Dr. Yosi Amram, a pioneering psychologist, executive coach, and author of the groundbreaking new book Spiritually Intelligent Leadership: How to Inspire by Being Inspired. […] The post Spiritually Intelligent Leadership – 7 Proven Science Dimensions appeared first on Jay Izso.

10 Keys to Success that Anyone Can Do Are you truly prepared for success? In his book Prepping for Success: 10 Keys for Making it Big, Anmol Singh lays out a practical roadmap for achieving greatness. From mastering self-discipline and emotional intelligence to developing an unshakable mindset, Singh provides actionable strategies to help you break […] The post 10 Keys to Success appeared first on Jay Izso.

Success and Happiness Start with Your Thoughts… It’s Time to Change the Way You Think! We all probably recall some version of Proverbs 23:7 So as one thinks, so he/she is… And Best-selling author Andrew Matthews takes us on a journey to demonstrate it, through research and common sense. The fact is we choose our […] The post Rewiring Your Mind for Success: Reshape Your Life appeared first on Jay Izso.

Slow Living Doesn’t Mean Nothing Gets Done Are you feeling overwhelmed by the never-ending hustle? Do you crave a slower, more intentional way of living? Then you cannot miss this episode of A New Direction! I’m sitting down with best-selling author Stephanie O’Dea to talk about her latest book, Slow Living: Cultivating a Life of […] The post Slow Living: 5 Steps to Living on Purpose appeared first on Jay Izso.

Times Have Changed for CEO’s…Get Switched On! In high-pressure moments, are you truly in control of your decisions, or is your brain just reacting? The truth is, when stress kicks in, most of us default to old patterns stored in the back of our brains—patterns that often lead to bad choices. That’s why Steven R. […] The post The Empowering CEO: Staying Cool Under Pressure appeared first on Jay Izso.

The ONLY 3 Reason Businesses Fail Ever wondered why so many businesses collapse, even when they seem to be doing everything right? Join us on A New Direction as we dive deep into Larry Mandelberg’s eye-opening book, Businesses Don’t Fail, They Commit Suicide. Larry Mandelberg has taken his years of experience, and his own coaching case studies to ask the burdening question… Why do businesses fail? So often we want to blame failure on financial reasons, but are finances the problem or merely the symptom? Who is in control of the finances? Who hired them? As Larry Mandelberg points out so often we blame the fail on the symptoms of the company, and we never get to the real problem. No doubt we will work through the uncomfortable truths most entrepreneurs and business owners ignore. From poor decision-making and resistance to change to leadership blind spots, we’ll explore the real reasons businesses fail—not because of market forces, but because of leadership sabotage. Larry Mandelberg‘s book, “Businesses Don’t Fail They Commit Suicide: How to Survive Success in Good Times and Bad” is not just another business book.  In fact, it is the results of Larry Mandelberg’s research with over 100 companies and 250 Business Executives. The title is luring, for sure.  However, when you consider that every business failure is not a result of money, but a result of poor leadership, we come to realize, we don’t kill the business, it’s our behavior or lack thereof why the business commits suicide. This book not only helps you understand the “only 3 reasons business fails”, but then it moves you to understanding how maturity will affect what you do in your business and how in ever step of business maturity (from “youth” to “adulthood”) where you can fail. Coupled with that he identifies the 3P’s of success that are critical to business majority and where these fail, so do our business. Finally, Larry takes us through the 8 index identifiers that can trip us up and keep us from being successful, maintaining success or committing suicide. Fantastic book, deep, insightful, tons of knowledge and will change your perspective.  It begs us all to ask the questions are we treating the symptoms or are we truly diagnosing the problem? Get a copy of “Businesses Don’t Fail They Commit Suicide by clicking here! Hey friends, viewers and listeners of A New Direction I really do appreciate you!  Thank you for listening and please tell your friends.  Also if you would where ever you listen would you give us a positive rating and review on your favorite podcast platform!  I would be truly grateful. Linda Craft Team, Realtors for more than 40 years they have remained at the top of the real estate market. Why? Because they understand that every place that you have ever lived is a life transition.  For more than 40 years, they have built their business by taking the stress out of that part of life transition and by building one relationship at a time. Linda’s first client was in 1985, and they still see her today, because that relationship is still as important today as it was more than 40 years ago. Find out why Linda Craft Team, make a difference in your life transition and the buying or selling or your home.  Click on over to www.LindaCraft.com Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso. I look forward to talking with you! Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will to. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND  

Accountable Leadership is not for Everyone As the leader, you are responsible for everything! You are accountable for the decisions that you make, or don’t make. You will be held accountable for the decisions your team makes, or doesn’t make. Even more, you will be held accountable for the failures, while giving your team the credit for the wins. You are accountable for your hires. If they work out, great! If they don’t…you are on the hook for them. You will be responsible for innovation and creativity as a leader. If the business is not innovative or creative…it’s on You! This doesn’t sound like it is much fun to be a leader. Well, the fact is, all that accountability can be very rewarding as you remain curious and build into the lives of your people. In this episode of A New Direction, we are joined by former CEO of Tipperary Sales Inc., current Executive Coach and Best-selling author Martha Brown. As she gives practical guidance to leaders at any stage, from her latest book, “It’s On You!” Martha Brown’s book, “It’s On You! Empowerment for Leaders Seeking the Highest Level of Personal Satisfaction and Corporate Success” is a fantastic read from a former CEO who knows how to grow her business and increase profitability. It’s on you! It is a self-described guide for emerging and aspiring CEO’s and leaders, and the book does not disappoint. I walked away from the book with three in-depth insights from Martha Brown and “It’s on You!”  A leader needs to be Strong, Accountable, and Compassionate.  And when you can combine those things successfully, you will have been a great leader. Martha addresses a number of leadership issues from “owning your team”, to “creativity and innovation”, to “having the hard conversations” to “making sure you have time for you”…and so much more! It’s on You! is not a leadership philosophy book. This book has also built in at the end of every chapter, a moment to reflect on where you are at in your leadership, and then a “Step Into Action” section, where she gives you actionable ideas to improve. Simply a great leadership book.  I think it is a must-read.  Get your copy here! Please reach out and thank the sponsors of A New Direction! Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” And… Linda Craft Team, REALTORS, for 40 years they have been known as the “Legends of Customer Service”. They have helped people from all over find the right professional to sell or buy their home. And if you are located in the greater Raleigh – Durham – Research Triangle Park (RTP) area stop in and get a bottle of water and learn more…head on over to www.LindaCraft.com for more details Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso. I look forward to talking with you! Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will to. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

Be Visionary the Navy SEAL way When we talk about leadership, we will think about a number of traits. But one trait that we often ill define in leadership is vision. Do you have vision? Are you leading with vision? What traits do you need to be a leader with vision? You may not be thinking about it, but have you considered that truly to be a leader with vision requires ethics, discipline, confidence , charisma, humor, strategic awareness and more? A leader with vision must be able to handle failure, disappointment , while at the same time making sure you are pitching your vision and getting every one in alignment. Who better to learn what it takes to be a leader with vision than a Navy SEAL, who was also a BUDs trainer and later a CEO. In this episode of A New Direction, Marty Strong joins us again, to talk about his book Be Visionary: Strategic Leadership in the Age of Optimization. It promises to be one of the most enlightening and powerful episodes. Marty’s Book, “Be Visionary: Strategic Leadership in the Age of Optimization” is a book that will challenge you.  It is not for the faint of heart is meant to get right to the heart of being a visionary for your business. Marty starts the book in chapter one with a great title, “The Vision Thing”.  Because quite honestly, we say the word, but are we truly sure we know what the word really means, and how to really implement it? What are the traits of someone who has vision.  What is required, and what do you need to learn to be a person of vision? Throughout the book, Marty relays story after story of being a Navy SEAL, and also as he transitions into a CEO, and the challenges that he faced growing into a visionary and trying to teach others how to do it successfully. The book is in-depth.  It deals with the subject in ways that you will not see it dealt with in your typical “leadership” book.  It is written by a Navy SEAL and it shows.  It is no nonsense, straight forward, and meant to challenge even the best of us. I found Be Visionary to be enlightening, challenging, and life changing.  I really enjoyed this book!  Get a copy by clicking here! Please reach out and thank the sponsors of A New Direction! “Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” And… Linda Craft Team, REALTORS, for 40 years they have been known as the “Legends of Customer Service”, because it is their culture. They have helped people from all over find the right professional to sell or buy their home. And if you are located in the greater Raleigh – Durham – Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn more…head on over to www.LindaCraft.com for more details. Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso. I look forward to talking with you! Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will to. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

The Leader as a Coach? What if leadership isn’t about titles, positions, or authority? In his groundbreaking book “Leader Is Not a Title”, David W. Anderson challenges conventional thinking about leadership. He argues that a true leader is a coach and is defined by her or his actions, mindset, and influence, not a title or designation on a business card. It’s a refreshing perspective that calls us to rethink how we lead, regardless of our role or status. In this episode of A New Direction, we dive into David Anderson‘s powerful ideas and explore how anyone, anywhere, can be a leader—without waiting for permission. We’ll uncover the practical strategies David Anderson offers for stepping into a leadership role, regardless of the environment you’re in. Whether you’re a seasoned professional or just starting out, this episode will inspire you to look beyond titles and focus on the impact you can make. If you’ve ever wondered how to lead in challenging situations or how to cultivate influence in your community, this podcast is for you. David’s approach is all about creating positive change through everyday actions and fostering leadership qualities in everyone around you. It’s about leading with integrity, vision, and a commitment to growth. Tune in to discover how you can unlock your own potential as a leader, no matter where you are in your journey. This conversation will leave you with the tools and inspiration to lead with purpose, authenticity, and confidence. Don’t miss out on this transformative discussion! David Anderson’s book, “Leader is Not a Title” is one of those examples of how big things come in small packages.  So don’t be fooled by the size of this book. Leader is Not a Title takes a novel approach to being a leader, as David Anderson encourages the reader to move away from the title of your leadership and move into a mindset as a coach. This of course is difficult for most leaders to consider, however, as David points out in reality like any sports team trying to win a championship it’s greatest galvanizing weapon to make that happen is the coach. Throughout the book, David Anderson explains how the Leader/Coach inspires, influences, and empowers his or her people to create a culture of passion and success. This book is 10 no nonsense chapter of great tools that anyone can use to become a great leader from any position in the organization. Get your copy by clicking here! Please connect with our sponsors, as they financial support A New Direction and helps us, even if you just say thank you! Linda Craft Team, Realtors they not only sponsor A New Direction, they are the real estate experts that help people transition in life.  In fact, you can call them the transition experts. Let’s face it, with every move that you make, you are making a transition in life, and for more than 40 years The Linda Craft Team has helped make their transitions smoothly with less stress. So when you are ready to make your next life transition, whether selling your home or buying a new one, go with the transition experts.  Your just one click away!  Check them out by going to www.LindaCraft.com “Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso. I look forward to talking with you! Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will to. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND    

How to Create a Culture in 8-Steps Culture in business and organization is often talked about, but rarely analyzed for its effectiveness.  Often times we don’t even notice our culture, like your computer’s operating system, it just runs in the background of your business. We hear about “business culture” from a variety of experts and professionals. So much so, that we often get tired of hearing about it. Yes, we get it, business culture is important. But when it comes right down to it, does business culture really matter? Can’t you be equally profitable without worrying so much about culture? Have you ever been part of a BAD business culture? If you have, then you know that it is a company, organization or business you just don’t want to be a part of. Like it or not, your business culture exists. And that culture is not some words or clever phrases you post on the walls of your business. It’s more than that. Your business culture is what is really happening that many CEOs are not paying attention to. It’s time to get intentional about business culture! And in this episode of A New Direction, Dr. Laura Hamill joins us to help us understand and dig into The Power of Culture. Laura Hamill‘s book, “The Power of Culture: Bringing Values to Life at Work“, is an insightful and thorough look into business culture and how we often ignore the ramifications of not paying attention to our culture. The Power of Culture addresses what culture is not.  Our lack of self-awareness of culture, the erroneous assumptions we make about culture that influence how we get culture wrong. But the real value of the book is how to create the right culture by following Laura Hamill‘s 8-step Intentional Culture Circle. Starting with your vision to systems, creating the right culture must be intentional, consistent and regularly maintained. I really enjoyed reading the Power of Culture and thinking through just how much we lack self-awareness when it comes to the culture in our business.  But now, we have a method to overcome it. Get your copy by clicking here! Hey…do me a favor, and please tell your friends to subscribe on their favorite podcast platform and give us a 5-star rating, we are so grateful when you do! Please Thank our sponsors of A New Direction by reaching out to them and saying thank you and using their services. Linda Craft Team, Realtors, For 40 years they have helped thousands of people make a life transition in pursuit of their dream of homeownership. Let’s be honest, every home you ever have lived in, has a memory and those memories are shared with life transition. They specialize in making that life transition as stress-free as possible.  So when you are ready to take your next transition, talk to the life transition experts…talk to the professionals at Linda Craft Team, Realtors. –www.LindaCraft.com I am really excited about introducing you to Zoundy. You say what is Zoundy? Zoundy is the new way for an author to get their books out to more people without having to pay an exorbitant fee. For example, say you as an author are doing a speaking gig.  You have 500 people in the audience. If you wanted to give away your audiobook, how would you do that? You can’t without expense. With Zoundy you not only can give every person an audiobook, but when they download the book, you get their name and email so you can contact them. Here is a sample of what Zoundy can do for you! Bolster sales Customize content Facilitate marketing efforts Fulfill specialty market sales Build lead lists Generate reviews And much more, all in one place! As an author, I love Zoundy.  Check them out. CLICK HERE! And if you sign up with Zoundy before January 31st 2025 type in CODE: JAY25 to get 25% off!   Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. Maybe you’re wondering, “Why should I hire you as a coach”.  Here are some things others have said about me as their coach. With a background in psychology and years of experience in coaching, I specialize in helping clients break through mental barriers and achieve both personal and professional success. My work is grounded in the belief that with the right mindset, anything is possible. What are the Benefits for YOU? Growth & Profitability Increased Teamwork Mindset Growth Increased Resilience Enhanced Leadership Skills Reduced Stress Discover Your Purpose And so much more! Click on the link, fill out the form, and let’s see if I am fit for you!  Coaching Mavericks – Unlock Your Potential with Jay Izso. I look forward to talking with you! Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. I use Audible and I love it!  I believe you will to. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND