Craig Rowley, CMO of Shutterfly - Building Brand and Empathy

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 4, 2022

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Craig Rowley, CMO of Shutterfly - Building Brand and Empathy

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