Create a Magnetic Brand That Attracts Your Ideal Customers

Host Maria Elena Duran wants to dispel the fear of digital marketing and provide small business owners with practical tips and updates they can use to grow their businesses. The key is to build trust and credibility with your customers through marketing that addresses their needs and supports them throughout their customer journey. Maria breaks down the marketing funnel and emphasizes the importance of awareness, consideration, conversion, and loyalty. She also shares insights into reaching customers where they are, using Google tools like Google Trends and Google Analytics, and repurposing content across different platforms like Google and YouTube. Word of mouth and trade show marketing are also discussed as effective ways to build credibility with potential customers. In short, this episode is all about identifying your best customer, understanding their needs and search habits, and creating marketing that addresses those needs and builds loyalty.Introduction to digital marketing and its importance for small businessesCreating meaning for customers and building credibility and trustUnderstanding the customer journey and the marketing funnelAwareness: Meeting people where their eyeballs are, using the right words to search for your businessConsideration: Social proof, being the best at what you do, and giving opportunities to convertConversion: Turning leads into customers and building loyaltyReferral: Teaching customers to refer you effectivelyReaching customers: Making it easy to find answers to questions and being available when they shopUsing different search engines and tools like Google Trends and Google Ads keyword plannerIdentifying your best customer and targeting your messagingWord of mouth advertising and trade show marketing Social Links:twitter.com/mariaduroninstagram.com/mariaelenaduronlinkedin.com/in/mariaduron