Create Content for Your Audience Not the Algorithm

What’s the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It’s easy to get caught up in the latest trends and viral strategies, but the real magic happens when your content resonates on a deeper level. I’ll share my thoughts on what we should spend less time on, like trendy reels, hashtags, and chasing perfection, and what we should focus more on—building real connections, creating meaningful content, and showing up as our authentic selves. Through personal experiences and practical tips, I’ll explain how understanding your ideal customer (your ‘Claire’) can elevate your content strategy and help you stand out. If you’re tired of cookie-cutter content that feels hollow, this episode will help you reclaim your voice and create value-driven posts that speak directly to your followers. It’s all about authenticity, realness, and providing something of value that your audience can trust and engage with. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced by Urban Podcasts.