PODCAST · business
M Path
by Jess Collins
I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic.It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives.Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
Episodes
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Signing Off for the Summer
I’m signing off for the summer with a warm, heartfelt farewell, treasuring two years of connecting with inspiring, soul-driven entrepreneurs. M Path has always been about the gentle strength of authenticity, fostering genuine community, and finding your people in a fast-paced, superficial world....
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Podcasting with Purpose
Two years of podcasting have been a heartfelt journey, powered by late-night recordings, a simple mic, and a love for marketing. As I prepare for a summer break, I’m reflecting on 100+ episodes—why most podcasts fail, and how purpose, planning, and authenticity keep M Path thriving. I’m thrilled…
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The Shape of Summer: A Summer Stroll or a Summer Sprint?
Feeling called to a quieter summer or a vibrant online glow-up? In this episode, I share the tender loss of my beloved dog, Rufus, guiding me toward a softer, slower season. As I mark three years of my Empress community and two years of this podcast, I invite you to choose your summer path. Opt…
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What to Do When You're No Longer in Alignment with Your Business
Feeling like your business no longer fits the person you’re becoming? In this episode, I share my story of walking away from a thriving creative agency that left me unfulfilled. Stepping away revealed a truth: change isn’t failure—it’s growth! Letting go, even when the money’s good, frees you…
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How to Be More Distinctive in Your Copy
So much copywriting feels like a dull echo of everyone else. In episode of M Path, I explore crafting words that shine with authenticity. Drawing from years of spotting cliché traps in client copy, I share 10 heartfelt ways to make your writing pop. Ditch cold corporate vibes and weave stories…
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The Hat Trick of Ts
Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget pricey campaigns that fizzle—learn why they fail and how Fred, a hotel worker, turned a guest’s…
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I'm Bringing Sexy VAC
Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll…
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5 Ways to Weave Wellbeing into Your Work
Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project....
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Self Worth, Work and a Taurus New Moon
Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls,...
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Package Means Penis
Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward...
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What to Do When You're at a Standstill
I know how it feels when your business is a whirlwind, pulling you toward burnout. I’ve been there. This M Path episode is for anyone whose business feels like it’s shaken by stress and those heavy retrogrades. I’m here to help you hear the universe’s gentle nudge to pause, to find courage in...
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Why Making Money Matters
Want to know why money’s a hush-hush topic for creatives—and how to make it work for you? In this episode, you’ll get why cash matters without ditching your values. I’m spilling insights from my best month yet, showing how it bought me a summer off with my family—not to brag, but to prove you can...
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5 Spiritual Practices I Use in My Business
Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. These tools fuel my creativity, spark big manifestations (like my dream home with a wood burner!),...
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The Season of Authenticity
This week on M Path, I’m diving into the raw fire of Aries season, with that rare Aries eclipse—the last on this axis for nearly a decade—stirring things up. We’ll get real about stripping away the noise to find who you truly are. I’m talking about why authenticity isn’t just some fluffy…
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Do You Need a Call to Action
Wonder if your social posts come off too pushy? This episode’s about why less can hit harder. Constant selling feels like unskippable ads—people zone out. But real connection, like sharing know-how or building community, lands better. Calls to action? Think seasoning: a pinch enhances, too much...
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5 Days to Better Content
Want to transform your content in just five days? I got you. I’m launching a no-nonsense challenge to shake up your content marketing game—think five-minute daily tasks (or a bit more if you’re up for it). No jargon, no fluff—just practical steps: audit your stuff, set clear intentions, know your...
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The Double Content Calendar
Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there. In this episode, I’m sharing my double content calendar trick—a game-changer that keeps my brand strong and stress low, no matter what life throws at me. It’s a 90-day overview for big-picture...
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Quickfire Tips to Improve Your Instagram Content
Struggling to make your Instagram content click? Trust me, I get it—I’ve been there, watching posts flop and wondering why they’re not connecting. In this episode, I’m sharing 11 quick, heartfelt tips that pulled me out of that rut and have helped so many others too. It’s about leaning into what...
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The Power of Duality
Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often think we need to be one thing, but in reality, it’s the contradictions and complexities that make us...
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How to Attract Clients Outside of Your Circle
In this episode, I’m sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We’re diving into seven simple, soulful strategies—like teaming up with others, creating content that really clicks, and building a community that feels like...
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Making Intentional Space to be Creative
In this episode, I’m sharing some of my favourite, down-to-earth ways to carve out time for creativity, even when life feels non-stop. I walk through 10 thoughtful strategies that you can weave into your day—like taking creative breaks, choosing a notebook over your phone, and embracing the quiet...
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Create Content for Your Audience Not the Algorithm
What’s the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It’s easy to get caught up in the latest...
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6 Shifts to Change Your Sale Status
How can changing your attitude towards sales transform your business? In this episode, I share six mindset shifts to help you build genuine connections with potential clients and increase sales without being pushy. Sales often has a bad reputation, with many entrepreneurs worried it makes them…
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Open Letter to An Emperor
How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how…
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Remedy for Overthinking Your Content
What’s the real reason you hesitate to post your content? Are you struggling with overthinking, self-doubt, and the fear of how others will react? In this episode, I dive into the remedy for content paralysis and how you can start posting confidently, without second-guessing yourself. Through...
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5 Types of Content Marketing
How can content marketing truly transform your business in 2025? In this episode, I explore five powerful types of content marketing that can elevate your brand and drive growth. With a focus on actionable strategies and insights, I dive into the power of video, podcasts, email marketing…
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Setting Intentions for 2025
What do you want to achieve in 2025, and how are you planning to get there? In this episode, I reflect on the power of intention-setting and how defining clear goals can transform your business and personal life. As we close out 2024, I take a moment to share my own journey of evolution and…
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Lessons From the Dancers
In this episode, I explore the powerful connections between dance and business. From dealing with performance nerves to embracing imperfection, I share how the mindset of a dancer can be applied to running a successful creative business. Learn how having a clear mission can drive your business…
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How to Create Content That Connects
How can you create content that truly connects with your audience? In this episode, I share the art of crafting authentic content that resonates with your audience on a deeper level. The conversation dives into how vulnerability and authenticity are crucial to forming genuine connections, and why...
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The Final 33
What can you achieve in the final 33 days of 2024, and how can you use this time to set yourself up for success in the new year? In this episode, I reflect on the significance of these last days, encouraging listeners to see each day as an opportunity for intentional progress, rather than waiting...
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The Mindset Makeover
What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone…
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The Importance of an HFHV Customer Strategy
What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone…
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Happy Birthday to The Feral Writer
In this special episode of M Path, I’m celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here. Back when I had a thriving marketing career and a line-up of...
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5 Tips for Self-Sabotage
Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives! As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours....
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5 Thoughts on Promotion
Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I’m here to...
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The Importance of Intentionality
Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just...
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The Importance of Treading Water In Your Business
Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in...
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The Number Five Rule of Re-Alignment
What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I’ve touched on energy, inspiration, action, and promotion. Now, it all comes...
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The Number Four Rule of Re-Alignment
Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? Building on previous...
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The Number Three Rule of Re-Alignment
Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of...
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The Number Two Rule of Re-Alignment
Where does true inspiration come from, and how can it fuel your business success? In today’s episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact? I share insights from…
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The Number One Rule of Re-Alignment
Have you ever wondered why your business feels off-track despite your hard work? In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I’ll share practical steps that not only...
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The 5 Stages of an Authentic About Page
Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience. We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you…
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6 Tips for Content That Activates Your Customer
Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit. Discover how to build your...
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Tips on Passive Income from the Clients
Have you ever wondered if your everyday skills could unlock freedom and transform your life? In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting...
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6 Tips for More Abundance in Business
Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst…
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The Ten Thousand Pound Customer
What if the secret to sustainable business growth is nurturing just a handful of high-value customer relationships? In this episode, I explore the transformative potential of the £10,000 customer. Through my journey and real-life examples from my offerings, such as the Creativity Sanctuary and...
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Six Simple No Frills Passive Income Ideas
Have you ever wondered how to transform your creative passions into passive income streams? In this episode, I introduce my upcoming Creativity Sanctuary, a transformative six-week mini-mind aimed at helping small business creatives launch their passive income projects. From crafting concise,...
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Behind the Curtain of Contented
Unlock the secrets to passive income for creative entrepreneurs and revolutionise your business model. In this episode of M Path, I share the story behind "Contented," my most successful course, crafted in six weeks despite a busy home life. You'll uncover the unique formula that made Contented...
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My Six Week Passive Income Process
Have you ever wondered how to transform a simple idea into a passive income stream? In this episode, I unveil my six-stage process for creating passive income offerings. We'll start by brainstorming creative ideas that perfectly align with your brand and cater to your audience's needs. I'll share...
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ABOUT THIS SHOW
I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic.It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives.Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
HOSTED BY
Jess Collins
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Frequently Asked Questions
How many episodes does M Path have?
M Path currently has 107 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is M Path about?
I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing.We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more...
How often does M Path release new episodes?
M Path publishes regularly with 107 episodes available. Check the episode list for the typical release schedule.
Where can I listen to M Path?
You can listen to M Path on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts M Path?
M Path is created and hosted by Jess Collins.
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