Create content that converts | Steven Schneider
from Search with Candour Hosted by Candour
In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts. Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today's digital landscape. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions. Follow Steven 👉 TrioSEO Website - https://trioseo.com/ 👉 Steven’s LinkedIn - https://www.linkedin.com/in/schneis/ 👉 TrioSEO company LinkedIn - http://www.linkedin.com/company/trioseo Sponsor 👉PPC Chat Round Up - https://linktr.ee/ppcchat_roundup Chapters 00:00 Introduction 02:17 Sponsored by PPC Chat Roundup 07:00 Introducing Stephen Schneider and Trio SEO 08:05 Strategies for Creating High-Converting Content 10:02 The Importance of Internal Linking 18:40 Client Collaboration and Content Strategy 24:10 Handling Bad Content and Client Relationships 29:04 Leveraging AI for Data Consolidation 31:09 The Role of CTAs in SEO Content 36:14 Balancing User Experience with Ad Revenue 41:37 The Power of Influencer Marketing 51:52 Integrating CRO and SEO for Better Conversions 55:16 The Importance of Networking in Business 55:47 Conclusion
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