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May 31, 2022 28 min

Create Content Your ICP Needs, with Nicole Bump

from B2B Growth Hosted by Sweet Fish

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound. A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.

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Create Content Your ICP Needs, with Nicole Bump

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