Create Content Your ICP Needs, with Nicole Bump

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This episode is 28 minutes long.

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This episode was published on May 31, 2022.

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from B2B Growth · host Sweet Fish

In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.

Episode metadata supplied by the publisher feed · Published May 31, 2022

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Create Content Your ICP Needs, with Nicole Bump

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