EPISODE · May 31, 2022 · 28 MIN
Create Content Your ICP Needs, with Nicole Bump
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.
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Create Content Your ICP Needs, with Nicole Bump
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