Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

from B2B Growth · host Sweet Fish

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode:The use of time, stakes, challenges, and rewards in marketingHow to invite your ICP into a storyRemoving friction in the buying process

Episode metadata supplied by the publisher feed · Published Jan 2, 2023

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Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

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