Create Market Urgency Utilizing the Heroes Journey with Breene Murphy
from B2B Growth Hosted by Sweet Fish
In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode: The use of time, stakes, challenges, and rewards in marketing How to invite your ICP into a story Removing friction in the buying process
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How long is this episode of B2B Growth?
This episode is 19 minutes long.
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This episode was published on January 2, 2023.
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