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Create Market Urgency Utilizing the Heroes Journey with Breene Murphy episode artwork

Jan 2, 2023 19 min

Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

from B2B Growth Hosted by Sweet Fish

In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective. Discussed in this episode: The use of time, stakes, challenges, and rewards in marketing How to invite your ICP into a story Removing friction in the buying process

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Create Market Urgency Utilizing the Heroes Journey with Breene Murphy

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