Create To Connect: The Business of a Creative w/ David Tann

The latest narrative of helping professionals connect to their creative side continues with the season finale of the Create To Connect series on the Career Tipper podcast that features founder and CEO of branding and creative consultancy Tantrum Agency, David Tann. David has spent his entire career working for global brands. He has consistently shown a knack for recognizing trends and translating them into effective campaigns and products. David has launched brands for Abercombie & Fitch. Designed record-breaking holiday campaigns for Bath & Body Works, managed packaging for Kohls's department store, revitalized the OshKosh B'Gosh clothing brand, directed e-commerce for Carter's, and unveiled a new identity for his hometown NBA basketball team, the Atlanta Hawks. After 15+ years of working inside these iconic brands, he decided to go solo. In 2018 he founded the creative consultancy and branding agency, Tantrum. During this episode, David chats about insight on leading a creative business. [01:14] David shares his journey to becoming a creative.  [02:14] David chats about how creatives get noticed, stir emotion, and move people [03:01] David shares insight about developing a campaign for a brand. [03:14] David talks about he stirs up creativity within himself. [04:55] David reflects on staying in student mode. [06:19] David talks about blueprint vs. mapping. [08:14] David chats about incorporating personal experiences into his work. [09:30] David shares how a creative should view the impact of their professional relationships on their creative ability. [11:15] David talks about choosing and developing a team. [13:14] David shares insight on networking and collaboration. [15:07] David speaks what creating to connect means to him. Connect with David: https://www.tantrumagency.com