Creating a Brand Gen Alpha Loves

Gen Alpha is gaining more spending power and, in turn, more influence on the retail industry. That is why retailers like Kids Foot Locker are focused on creating unique opportunities for these consumers to interact with each other and with the brand.  On Retail Remix, we revisit a recent conversation with Jill Feldman, VP and General Manager of Kids Foot Locker. She shared:    How Gen Alpha behaviors differ from Gen Z;   Why millennial parents are driving these behaviors and expectations;  How Kids Foot Locker is leveraging its associates to cultivate authentic relationships with customers; and  Ways social media, the metaverse and stores create unique opportunities for the retailer to engage its community.   RELATED LINKS Learn more about Kids Foot Locker Dig into the metaverse opportunity