Creating a brand that can expand into a global enterprise | Brands & Leaders Ep.10

In the latest episode of Brands & Leaders, I sat down with Leo Harrison to talk about global growth, modern recruitment, and the real engine behind it all: building brand authority.As Leo rightly pointed out and something we strongly advocate for here at Jersey Podcast, people don’t buy from faceless corporate logos. They buy from real human beings.If you want to scale, staying quiet is no longer a viable strategy. You have to step up and start creating content your audience actually cares about.CHAPTERS:0:00 The power of founder-led content2:15 Introduction to Leo Harrison4:50 Launching Chapter 2 during the pandemic8:30 Resilience and the early struggle12:10 Redefining employer branding15:45 Why the Rolodex is dead19:20 Personal branding for every employee23:15 Documenting company culture through video27:00 Insights from working with global tech brands30:45 Stepping outside your comfort zone34:20 Lessons learned from Stephen Bartlett38:50 Using podcasts to build business relationships43:10 The reality of work-life balance and dad guilt48:25 Preparing the next generation for AI53:05 The future of financial services and regulation56:15 The chessboard philosophy of leadership58:07 Podcast wrap up#LeoHarrison #JerseyPodcast