Brands & Leaders

In the latest episode of Brands & Leaders, I sat down with Leo Harrison to talk about global growth, modern recruitment, and the real engine behind it all: building brand authority.As Leo rightly pointed out and something we strongly advocate for here at Jersey Podcast, people don’t buy from faceless corporate logos. They buy from real human beings.If you want to scale, staying quiet is no longer a viable strategy. You have to step up and start creating content your audience actually cares about.CHAPTERS:0:00 The power of founder-led content2:15 Introduction to Leo Harrison4:50 Launching Chapter 2 during the pandemic8:30 Resilience and the early struggle12:10 Redefining employer branding15:45 Why the Rolodex is dead19:20 Personal branding for every employee23:15 Documenting company culture through video27:00 Insights from working with global tech brands30:45 Stepping outside your comfort zone34:20 Lessons learned from Stephen Bartlett38:50 Using podcasts to build business relationships43:10 The reality of work-life balance and dad guilt48:25 Preparing the next generation for AI53:05 The future of financial services and regulation56:15 The chessboard philosophy of leadership58:07 Podcast wrap up#LeoHarrison #JerseyPodcast

In this episode, I sit down with the Kirsten Morel, Minister for Sustainable Economic Development to uncover what happened with the ferry tender process and the current situation of DFDS services.Chapters:0:00 Why the joint tender failed1:43 The unilateral decision by Guernsey3:45 Condor financial concerns and debt7:12 Jersey supply chain vulnerabilities10:15 Choosing DFDS over Condor15:53 Handling personal political attacks23:41 Investment in new ferry vessels30:51 Ferry speeds and port restrictions38:58 Future supply routes and supermarkets47:52 The personal cost of politics#jerseyci #condor #DFDS

Jack from the Content Club joins the show to explain why most people get LinkedIn video completely wrong. He shares his journey from running a successful video agency to helping small business owners find leads, not just likes. We explore why video might not be for everyone and why having a dry personality could be holding you back. Jack reveals his buy or fly approach to social media and explains why your personal profile will always outperform a corporate page. This episode is a deep dive into mastering the video format, staying for the long haul, and using AI to speed up your process without losing your soul.👌🏻 Check The Content Club: https://the-content-club.co.uk/🤝 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackgaisford/*Chapters:*0:00 Making video work for leads and money1:44 Is video content really for everyone?5:38 Why frameworks matter less than practice9:40 Attracting the right followers on LinkedIn12:23 The buy or fly mentality for business14:48 LinkedIn vs discovery platforms like YouTube18:50 Why you must master one format first27:06 Personal profiles versus company pages35:54 How to start from zero on LinkedIn38:59 The impact of AI on video content

Are we setting working parents up to fail? In this episode, I sit down with Denise Heavey, founder of Mentorhood, to talk about the unspoken realities of combining a career with raising a family today.From the crushing weight of childcare costs to the lack of supportive workplace cultures, Denise shares her deeply personal journey through IVF and postnatal depression that inspired her to say, "Enough is enough." We dive into why middle-income earners are feeling the squeeze more than ever, the stigma fathers still face when asking for flexibility, and what the government and businesses in Jersey need to do to stop the burnout.If you are a working parent feeling the "mom guilt" or just trying to survive the financial and mental load of the first three years of your child's life, you are not alone, and this conversation is for you.

Remember: the best content you’ll ever create is the one you actually publish.Start messy, keep it moving, and the results will follow.CHAPTERS:00:00 - Intro01:13 - Marcus Verrell's Background07:45 - Stress of Working in an Agency09:23 - Convincing People to Use Video12:18 - Choosing the Right Marketing Platform14:16 - Dealing with Negative Feedback21:19 - Understanding Marketing23:54 - Marketing Beyond Simple Math27:51 - Common Business Mistakes28:14 - Risks of Abandoning Strategies Early30:15 - Importance of Commitment in Marketing33:55 - Getting Started with Marketing36:30 - Word of Mouth Marketing Strategies39:08 - Timing Your Marketing Efforts40:22 - Effective Email Marketing Techniques45:13 - Creating a Newsletter51:26 - Addressing Short Attention Spans53:44 - Best Types of Content55:57 - Curating Your Social Media Presence57:40 - How Platforms Retain Your Attention01:01:40 - Future of Podcasts01:08:45 - Utilising LinkedIn for Marketing01:13:13 - Evolution of LinkedIn01:17:02 - Achieving Work-Life Balance01:22:15 - Goals in Work-Life Balance01:28:27 - Where to Find Marcus

In this episode I talk to Gaëlle Deschamps about the leadership crisis we face today.She shares her journey from corporate life at Coca‑Cola to founding G‑Force.Find out why leadership is trainable, not inherited.Learn how to break gender barriers and build confidence.Practical tips for taking risks, embracing change and growing as a leader.Get in touch with Gaëlle: Website: https://gforceco.co.uk/LinkedIn: https://www.linkedin.com/in/ga%C3%ABlledeschampsleadershipcoach/CHAPTERS0:00 Currently in a phase of weak leadership?0:32 The danger of the perfectionism myth1:12 Why leadership is a trainable skill5:11 Transitioning from corporate life to entrepreneurship11:42 Moving to Jersey: Career suicide or unfair advantage?14:19 Diagnosing the current leadership crisis18:21 External and internal barriers for female leaders28:34 How men can practise active allyship35:45 Wrestling with fundraising and caring responsibilities41:31 The future of leadership and artificial intelligence

Jason, the founder of Subsee, joins us to discuss two radically different worlds: AI and marine protection. As someone who has watched the climate decline throughout his adult life, Jason shares the shocking reality: we are now out of time. He argues that global governments failed to act after the 1993 Earth Summit because of one thing: money.Discover why the ocean is the most critical environment, supplying half the oxygen we breathe and absorbing 90 per cent of our heat production. Learn about the devastating tipping points already being crossed, from coral die-off to the risk of the Atlantic current (AMOC) slowing down, which could trigger an ice age in Europe within 50 years. We analyse the 'pyramid of catastrophe', detailing extraction issues like subsidised industrial overfishing and the impending disaster of deep sea mining. Subsee aims to tackle this by implementing AI governance solutions. We discuss how AI is already decoding sperm whale communication and tracking illegal fishing. This is a must listen for anyone concerned about the future of our planet and how technology must be governed for good.*Chapters:* 0:00 Marine Protection Meets The World Of AI1:45 Why The Ocean Is The Planet's Biggest Biosphere7:40 Crossing The Climate Tipping Points: Corals And AMOC16:32 Why Governments Failed The Climate For 33 Years26:35 The Disaster Of Industrial Fishing And Deep Sea Mining31:45 Subsee's Solution: Using AI For Better Ocean Governance40:02 The Governance Threat Of Military AI And Automation51:16 Local Climate Impact: Octopus Invasion In Jersey59:18 Building A Digital Twin Of The Channel Islands Marine Environment1:03:55 The Incredible Shipwreck History Of Jersey And Guernsey*There are two mistakes Joson would like to correct:*1. The Rio Conference was in 1992 not in 19932. Jason said that the Vierge Du Bon Port went via Cape Horn - that’s wrong - it went via the Cape of Good Hope

In this episode of Brands & Leaders, where we dive deep into the biggest challenge facing our schools and our future workforce. Our guest, the ever‑bearded tech‑savvy educator‑turned‑business‑strategist Rory Steel, joins us to unpack why the current education system feels “out‑of‑date” and how artificial intelligence could finally fast‑track the overdue overhaul.CHAPTERS:00:00 - Intro00:52 - Journey into Tech02:11 - Staying Updated in Technology06:34 - Tech Approaches for Children09:38 - Kids and Social Media Communication12:59 - Social Media Restrictions for Kids15:34 - Influencers vs. Traditional Athletes18:56 - AI Integration in Schools25:00 - Enhancing School Efficiency27:20 - Flaws in the Education System30:30 - Ineffectiveness of Exams33:30 - AI as an Educational Game Changer35:45 - The Future of Education38:18 - Boosting Productivity41:54 - Childbirth Insights42:35 - AI and Job Market Impact47:35 - Future Skills and Relevance50:45 - AI Insights from Rory55:15 - Understanding Digital Identity1:00:13 - Future Predictions for the Next Decade1:04:37 - BDO Stars Overview1:08:26 - Connecting with Rory1:10:12 - Conclusion

Is trust the key to sales success in 2025?From building personal brands to creating hyper-focused websites, learn how trust drives decision-making in an ever-evolving marketplace. Discover actionable strategies like the "911 method," the power of testimonials, and crafting clear messaging to connect with your target audience. As AI and digital trends reshape how we communicate, staying ahead means understanding the critical role of trust and authenticity in creating meaningful customer relationships. Whether you’re a marketer, business owner, or entrepreneur, this video is packed with valuable insights to elevate your sales game. *This podcast was brought to you by Jersey Podcast (jerseypodcast.co.uk)*Got a question about the 9‑1‑1 method or want a quick audit of your homepage? *Connect with Tom:*LinkedIn: https://www.linkedin.com/in/tomdeclat/Visionary Grid: https://www.visionarygrid.studio/CHAPTERS:00:00 - Intro01:13 - Welcome Tom Declat from Visionary Grid03:22 - Are Websites Still Relevant in 2025?08:01 - Video Testimonials vs Text Testimonials11:11 - The Power of Influencers in Marketing13:06 - Can You Niche Down Too Much?17:03 - How AI Affects SEO Strategies20:40 - Importance of Creating a Brand Identity22:44 - Key Person of Influence in Business25:48 - Achieving a Better Online Presence30:31 - Building Trust with Your Audience32:59 - Effective Newsletter Strategy36:32 - Reminding Customers to Choose You40:28 - Who to Follow for Insights45:14 - Where to Find Tom Declat

Imagine a world where your bank account can't be blocked, and transactions are instant. That's the promise of blockchain. It's not just tech; it's a revolution in trust and security.Welcome to the first episode of Brands & Leaders, where we delve into the transformative world of blockchain and digital currencies with a special guest, Lee Birkett, the founder of Moneybrain.*Podcast Chapters:*00:00 - Intro01:34 - Lee: Innovator or Visionary?02:47 - Blockchain vs. Internet: A Comparison04:02 - Lee's Unique Position in the UK07:27 - Crypto Adoption and Government Change08:12 - Europe vs. US: A 10-Step Gap?10:09 - Trump's Impact on the Crypto Landscape11:45 - The Need for Business Predictability13:48 - Understanding Blockchain Technology19:09 - Overview of Moneybrain25:00 - Future Prospects for Moneybrain26:30 - Regulation in the Crypto Space28:10 - Addressing Skepticism in Blockchain32:55 - Banks and Their Monetary Policies38:30 - China's Role in the Blockchain Game42:26 - Future of the UK and Europe in Crypto45:17 - US Economy's Influence on Stablecoins47:27 - Is it Too Late for UK and Europe?51:04 - The Concept of Tokenization57:51 - Intersection of Blockchain and AI1:00:15 - Outro1:00:54 - Additional Learning Resources1:01:56 - Episode Wrap-Up