Creating a Campaign vs Creating a Community | Nicolas Bailliache | eStreamly | Bonus Episode

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.In This Conversation We Discuss: [00:00] Intro[00:54] How eStreamly produces high conversion rates[02:22] Live shopping culture in China vs US[03:14] Live shopping as a marketing and sales channel[04:07] eStreamly also produces less returns[04:38] eStreamly is not a “plug and play” solution[06:41] Influencers can be expensive[07:31] Best marketing strat alongside live shopping[07:52] Have compelling reasons for audiences to tune in[08:53] SMS is a powerful tool for live shopping[09:20] No marketing strat can be “one and done”[10:31] Any skill can be learned so don’t be scared[11:15] Approach any strategy with a “channel mindset”[12:01] Event marketing principles to D2C[13:02] The scarcity and timing aspect of livestreams[14:13] Important things that happen after livestreams[15:57] Recycling content from a livestream[17:34] Pre-publishing content before the livestream[18:03] Take advantage of the live shopping hype[18:58] Optimal livestream duration[20:14] Social media is made for discovery[20:36] eStreamly integrations on D2C platforms[22:23] More info about eStreamly & where to find Nicolas[23:02] Why you should try live shopping nowResources:Subscribe to Honest Ecommerce on YoutubeConnect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022Shoppable livestream and video estreamly.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!