Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot Podcast Network with great shows like Being Boss. Today we'll be focusing on creating a high profit course.
To drop these Vibons, I brought to Destiny Berman on the mic. She is a seven figure launch strategist and marketing expert who specializes in working with offline business owners, entrepreneurs, experts, and educators. And today, Fire Nation will be talking about how realistic it is to be launching a six or seven figure course this year. Destiny's gonna share some launch secrets techniques.
She'll also talk about why it's so important to take fast action with your courses and so much more when we get back from thinking our sponsors. What if you could run an e-commerce business with no tech experience or employees and generate 10K or more each month? Today's sponsor, LaunchMyBiz, is doing just that. LaunchMyBiz.com guarantees your success and revenue with complete end-to-end training and support.
Apply today at LaunchMyBiz.com. That's LaunchMyBiz.com. Destiny, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. So first off, hello everyone.
I am thrilled to be here having this conversation. I was just sharing how I've been listening to this podcast for a while now. And something I believe in in terms of becoming successful is that we get discouraged if our first company, if our first business, or first initiative, if it doesn't instantly become a successful result. And it's interesting because it's really up to us to decide if we're on path or not and to really stick with it.
And so I believe that it's ultimately a series of shifts that we're always making that leads to the big success. And there's so many countless examples of this from someone like Reid Hoffman with LinkedIn. He first found a social net before LinkedIn became what LinkedIn is today. And yet for so many of us, we just get so discouraged that first launch, that first company doesn't go where we wanted to go.
And then we think that we're all path. Fire Nation, we do not want you to get off path. That's why I'm gonna be talking today about creating a high profit course with destiny. We're gonna get you on path.
We're gonna keep you on path because it's a competitive path. Cause let's be honest, Destiny, everybody, everybody seems to be launching courses. With all this competition, is it still realistic to expect a six or maybe even seven figures of profit if you launch a course in 2021? So yes, it's absolutely true that everyone wants to launch a course.
It's true that the e-learning space has really exploded and has been bigger than ever. At the same time though, we look at stats like there's what 50 million people in the last 10 years who have become creators. And the maturation of the industry as a whole where you have more and more products that are supporting micro entrepreneurs. So the answer is yes, in that the market has really increased and there's the opportunity.
And I also believe that you have to get clear on your uniqueness and your specialty and really being willing to go deep to create that profitable course and business. Fire Nation, there's a reason why riches are in the niches. It's such a popular phrase because if you can become the best solution to a real problem in this world and that solution in the form of a course, people will beat a path to your door. So because people want the number one solution to a real problem that they have.
So your clients, Destiny, they've been able to make more than $17 million off of their launches using your techniques. Tell us every one of your secrets. Every single one. Don't leave a single stone unturned.
So first off, I do believe in simplicity. I think that when you get into this whole digital marketing space, it's easy to get lost in all the different funnels and all the different emails and all the different sequences. But especially when you're just getting going, even if you already have expertise, even if you have that offline business, I do believe that if we focus and we go simple, we would actually yield bigger results. So one of the strategies that I help my clients with is what I call a course offer stack.
So we extract out your core offer and whether that's $1,000, $2,000 program. And from that core offer, we now also extract out this entry level. So instead of going out to create all these multiple different ideas and having 17 different parts of your value ladder, I suggest one core offer with an entry level offer that allows you to hit two segments of the market, but simplifying your process in between. So we need some more secrets Destiny.
That was a great share right there. What else do you have that you are $17 million worth of revenue generated is the result of? Second piece is I believe in a longer nurture track. So you find someone new coming from an advertising campaign and typically on average by the time they research you, by the time they investigate, they get to know you through your content, whether it's blogs or videos.
I mean, on average, we're looking at two to three months of them researching connecting with you before they decide to buy. So I teach my clients to nurture for a minimum of six to eight weeks heading into your course launch and that is providing high value content and creating a theme around your nurture. So if we think about them going through your transformational course, what series and what kinds of content, can you take them through even in your pre-launch process that they don't necessarily need to know, but the fact is they're experiencing these ahaas and these micro solutions, even before they get to your paid program. Now what's the third?
And the third is what I call a power eight triple stack. So you have got a passive lead magnet, that's your freebie, and that's the kind of content you see out there, checklists, PDFs, plans and guides stacked with what I call a content webinar, especially for those of you who don't already have a podcast, where you're teaching people on this webinar without making a direct offer, and then you stack that with a sales webinar once you head into cart. And so we've got that passive lead building process where people get to find you, you're building your email list, that's happening 24 seven, then you layer that in with what I call the active lead builder. So that's a content webinar where you're teaching, you're engaging with them live, you're adding another touch point.
Because when we look at launches, the more touch points they have with you in addition to different formats of touch points, that's really where you can win, especially with higher ticket offers. And then finally, head you head into your launch and you add in that sales webinar and by having those three areas of touch points you improve your results. And then you're having a passive lead building, Fire Nation, active lead building, and then of course having that home run of a sales webinar, having that trifecta that is so key. And even with all this information destiny, let's be honest, people are still making mistakes.
I mean, even seasoned course creators make mistakes when they're trying to come up with their specific offer and you see it time and time again. So what are some of these key mistakes that course creators are making with their offer? One, once they've had results, say from their first launch, whether it's the first cohort of 510 or 30 people, they forget that they need to keep advertising. And the reality is that without advertising, you can't scale.
And so too often we get so excited, we've had that first launch and they forget that if they want to launch to new people in the next launch, you have to keep building your list and you have to keep nurturing. And so they drop that and they wonder why when they head into the next launch, they don't either have the same results or people are already getting tired. So one is you have to advertise, even if we have interesting relationships to advertising and you can't scale without that. Number two is really believing that if you go deeper, you're going to lose out on sales.
And we hear this all the time in space, right? If you're trying to speak to everyone and you're not going to connect with anyone. But the reality is that if you look at how Amazon started with books or Uber started with Blackhars or how Airbnb started with renting air mattresses, if you're willing to go deeper and to really become known for what is it you're really passionate about, it will actually have you connect with your best fit people and will actually have you become known faster and therefore get you more results. And often what I see is that you have one or two launches where you're getting to your first launch, you're trying to go to broad and it just becomes more confusing for people to say, yes, this is what I need.
And then finally, I would say the third thing is especially for first time launchers, is feeling like believing that you need to finish your program before you have a marketing plan. And so you spend all this time working on the product, working on the program, thinking that if you build this, this will come. And also that as long as your program is good enough, you don't have to think about anything else. And I think that's probably one of the biggest mistakes that I see, you know, course creators and educators make.
Fire Nation become known, become known for something. Something preferably that you're passionate about, that you're excited about, that you're enthusiastic about. So you can get up every day and be curious and learn more about that thing. Something that you want to literally become the best solution to that real problem.
And because again, what I shared earlier is so true. This is what Destiny's talking about. When you fire nation become the best solution to a real problem in this world. People will be the path to your doorstep because they want the best solution to a real problem that they're having.
If you're the second best solution or the tenth best solution, they might ignore you because people don't want the second best or the tenth best or the infinity best. They want the best solution to a real problem that they are experiencing. And if you're able to show them through your passively building or actively building in your sales webinar that you have the best solution to a real problem, they are going to go with you. So Fire Nation will be talking about why it's so important to take fast action with courses.
We're talking about how to shift your identity in belief system to help with your course results and so much more when we get back from thinking our sponsors. Are you ready to take control of your business's branding but don't have any design backgrounds? Great news, Fire Nation, brand, crowd can help. Brand Crowd is a logo maker tool that helps you create an amazing logo design online.
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If you qualify, launchmybiz will reach out with next steps. That's launchmybiz.com. So Destiny, we're back and you have helped so many entrepreneurs get their courses up in less than 90 days, which is such a thing of beauty because that's such a huge problem for people. They go into their little closets for like six months at a time, 12 months, they come out there like, my course is ready and people are like, well, we don't want that thing because they just weren't getting the right intel.
They weren't taking fast action. So why is it so important to take fast action when it comes to courses? Well, one, I really do believe that each launch is a calculated experiment. I mean, you said it yourself, even the most experienced course launches or the most experienced digital marketers, things just happen.
And one, it's not possible, I believe, for a launch to be 100% perfect. And if we get it about 70%, there, you're going to have a great launch. So one, it's all a calculated experiment. And to your point, if they're hiding in the closet or we wait too long, we overthink the process and we don't get it out into the market, what's going to happen is that we're never going to get that response.
And so there's a difference between trying to get something perfect versus making progress and getting it out there versus being sloppy. So I'm not talking about being sloppy or even having this happy product out there, but it is important to get it live. So if you look at even having a minimal viable product, here are the absolute core essential features that I need to get this out there so that you can get feedback and so you can learn in the process. And that's why we have so many folks who, if there's too validating an idea, if you get yourself out there with a paid workshop and have your first group of people, you are going to be surprised at what you learn in terms of who you want to serve and what it's that you even want to serve them with.
Each launch is a calculated experience. Like I love that phrase, Fire Nation. I really hope you're absorbing that. And, Destiny, how's about a breed Hoffman before?
And I love his quote about how if you wait to launch until you're ready, you waited way too long. Not just too long, way too long. So you're 70% of the way there. Like let's get this out into the real world.
Now, Destiny, let's talk about how shifting our identity and our belief system can help with our course results. So first off, we give so much credit to strategy and information and planning. And while that is super important, the other side of building a business, being an entrepreneur is all the emotions and all the mental thoughts and the processes that are internal. And so one, I believe that it's important to know that when you are launching a course, launching a business, you are essentially birthing or reburthing yourself.
And it's going to require you to have a new identity. So if you look at any time we've made the shift from offline online or you were shifting from working one on one to one to many, or you're shifting from a corporate traditional path to a more unconventional one, you have to face how you see yourself, how you connect to yourself, and how you want other people to see you. And so I know that in my process, I had to go through a cocoon, because I was afraid that family and friends were going to judge me. And so I almost had to just go within myself so that I can re-relate to myself, so that I could put myself out there in a way that people could relate to me as a new Destiny.
Fire Nation, sometimes we do have to go into that little cocoon because we're fragile. When we're starting off, we're just like, you know what, I really believe this is it. This is going to be the thing. We're fragile.
And if we get some wrong feedback and some negative feedback by the wrong people the wrong time, I mean, I can literally pop that fragility. And who knows what the next step is. That's why it's so key, you surround yourself with the right people. That's why it's so key that you are really focused on knowing that you are the average of those five people.
And if they're supporting and guiding you, your chances of success are so much higher. So Destiny, with everything that we've talked about here today, what is the one thing you really want to make sure Fire Nation gets? I would say that if you overthink or you talk yourself out of the process, it's so much easier to lose sight of your vision and your dreams. And if you know that, okay, I want to go online or this is my next step in my business to really make that commitment to yourself.
And whether it's taking action with surrounding yourself by supporting a supportive community or choosing that mentor or just taking one micro action that's going to move you forward. Because if you get lost within that process and you start to hide within yourself, you don't want to look back in five or 10 years and not be on that path and be taking action towards what is it that you really, really want. Fire Nation, all we have is time. Like all we have is time.
And how are you spending your days? Because how you spend your days is how you spend your lives. And like Destiny just shared, you want to be looking back 10 years now and saying, look how much I could have accomplished over the past decade. If I had just taken small action every single day, and there's a great 20-rovist quote that is that, we do overestimate what we can accomplish in a year, but we so underestimate what we can accomplish in 10 years, 10 years, it's an eternity.
We can do so much. So Destiny, how can Fire Nation connect with you? What call to action do you have for our listeners here today before we say goodbye? One, I have a guide.
And this guide is what it will guide you towards launching your profitable course. And so you'll be walked through a planned, and once you opt into this guide, you'll also have an opportunity to jump on a free call with my team where they'll do an assessment of your business and identify the next steps when it comes to your launch. So this guide is at destiny.com-backslash-fire. And then I also have a free training.
If you immediately want to just go deeper and dive into more contents about 50 minutes, and you'll be able to go into the five minutes that's holding you back so that you can work through both the internal beliefs and then also the external strategies when it comes to establishing your course business. Wow, Fire Nation, the ability to jump on a call with Destiny's team and have them identify and break down and give you some feedback on your business. This is the kind of stuff you have to be able to take action on. Now, I want to make sure you realize this Fire Nation, usually average of the five people you spend the most time with and today you've been hanging out with DB and JLD.
So let's keep up that heat. Like I said, let's try this out for the right people. People are going to support you. They're going to guide you.
I want you to head over to eofire.com and type Destiny in the search bar or just head directly over to destiny.com-fire. That's d-e-s-t-i-n-e-e.com-slash-fire. Destiny.com-slash-fire gets those free goodies that Destiny has. Jump on a call with Destiny's team to actually be able to work through some of the things you're dealing with in your business right now.
Destiny, I want to say thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that, we salute you and we'll catch you on the flip side. Thank you so much for having me. This has been great.
Hey Fire Nation, today's value bomb content was brought to you by Destiny and Fire Nation over the past decade. I've interviewed over 3,000 of the world's most successful entrepreneurs and I've created a revolutionary 17-step road map to your financial freedom and fulfillment. I put it all into my first traditionally published book, The Common Path to Uncom Success, personally endorsed by Seth Gordon and Gary Vaynerchuk. The Common Path to Uncom Success is the step-by-step guys that you need Fire Nation to achieve the lifestyle of your dreams, visit UncomandSuccessBook.com.
Learn more and you can order your copy today and I'll catch you there or I'll catch you on the flip side. What if you could run an e-commerce business with no tech experience or employees and generate 10K or more each month? Today's sponsor, LaunchMyBiz, is doing just that. LaunchmyBiz.com, guarantee your success and revenue with complete end-to-end training and support.
Apply today at launchmybiz.com. That's launchmybiz.com.