Creating a Hybrid Content Experience: B2B on Demand Engagement with Melissa Kwan #070

from Dealing with Goliath: Psychological Edge for Business Leaders · host Al McBride

Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.And she's on a mission to save us all from Webinar hell!TOPICS EXPLORED:The repetition & burnout of having to repeat the same webinar or demoYet it doesn't matter how many you do, it's never enoughNot just a video recording, but moreThe option to respond live to questionsForms of interactivity: polls, questions, quizzes, conversion alertsA video on YouTube doesn't have the same engagementBecause they're able to automate one thing people discover they can deliver much wider array of value in marketing or trainingWe're used to so much on demand, so what makes b2b any different?It's all about setting the right expectation, don't lie to your customersThere's no demo I can do that's better than our productYouTube: https://youtu.be/bxn1BrkI4cARESOURCES: Melissa Kwan's eWebinar: https://ewebinar.com/CONNECT: Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

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This episode was published on June 27, 2023.

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