Creating a Pathway to Purchase: Web Strategy 201

What happens a new visitor arrives at your site? Can you make the sale in one visit? Not likely. This is why "getting traffic" is a fallacy. You can have new visitors showing up once… and then leaving, never to come back. Do this over and over, and guess what? The results aren't going to improve.The solution to this is to build a pathway. To guide a new visitor from your very first "meeting" through dozens of points of contact until they become a willing and excited customer. Here's the rub though: All this needs to be set up in advance – before that very first visit. Web, blog, social, email, and online store.Show Notes: https://controlmousemedia.com/podcast/pathway-to-purchase/—Marketing Without the Marketing is available wherever you listen to podcasts: Apple Podcasts http://bit.ly/mwm-itunes Spotify http://bit.ly/mwm-spotify Overcast http://bit.ly/mwm-overcast Google Podcasts http://bit.ly/mwm-play Stitcher http://bit.ly/mwm-stitcher PocketCasts http://bit.ly/mwm-pocketcasts PlayerFM http://bit.ly/mwm-playerfm Breaker http://bit.ly/mwm-breaker Beyondpod http://bit.ly/mwm-beyondpod Castbox http://bit.ly/mwm-castbox TuneIn http://bit.ly/mwm-tunein Anchor https://anchor.fm/mboezi