Creating A Successful Franchise That Expanded Quickly

Episode Summary: Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country. Key Ideas: Insights into multi-location franchise ownership and the importance of supporting franchisees' growth. Valuable tips for aspiring entrepreneurs considering franchise ownership, including the need to jump in and take that leap. Organic methods have worked well for franchise development About Michael: Michael Moorhouse has been with Mosquito Shield for 15 years, long before the idea of turning the brand into the national franchise company that it is today. In 2011, the decision was made to grow Mosquito Shield nationally and the work began to develop Mosquito Shield Franchise Corporation, which was launched in February of 2013. Michael started representing Mosquito Shield at franchise shows around the country and has now opened franchises in 32 states. In addition to working closely with existing Franchisees, Michael remains involved in franchise development and was named President of Mosquito Shield in March of 2022. Connect with Michael: https://www.linkedin.com/in/michaelmoorhouse/ About Susie: Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood. Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. Website: https://www.visions2images.com/