PODCAST · business
Brand Clarity
by Vision2Images with Susie Liberatore
The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie. Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding.
Episodes
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Scooping Up Success: Franchising, Fitness & Finding Purpose with Julie Harrell
In this episode of the Brand Clarity Podcast, host Susie Liberatore sits down with Julie Harrell, the inspiring founder and president of Cooper’s Scoopers, to talk about the surprising business of pet waste removal—and the franchise opportunity it holds. Julie shares her transformative journey…
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Scaling Smart: How Red Rock is Redefining Franchise Growth with Ari O’Brien
In this episode of The Brand Clarity Podcast, host Susie Liberatore chats with Ari O’Brien, Chief Development Officer and co-founder of Red Rock Franchise Development. Ari shares her powerful journey from the corporate world to launching a franchise development firm with her husband, Jason...
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How iSMASH Scaled Fast: Turning a Viral Idea into a Franchise Empire
Podcast Show Notes: In this episode of the Brand Clarity Podcast, host Susie Liberatore sits down with Steve Shortino, founder and CEO of iSMASH — the rage room and axe-throwing franchise disrupting the entertainment industry. Steve shares the story behind iSMASH’s explosive growth, with over 60...
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Paws, Purpose, and Pet-Friendly Franchising: A Conversation with Sally Facinelli of Salty Dawg
Episode Intro In this episode, Susie sits down with Sally Facinelli, CEO of Salty Dawg Pet Salon and Bakery, to talk about her unplanned—but incredibly rewarding—journey into franchising. From beloved pet brands to launching a luxury grooming experience built on transparency and heart, Sally…
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The Power of Ownership & Flexibility with Victoria Racca
Podcast Summary: In this episode of Brand Clarity, host Susie Liberatore sits down with entrepreneur Victoria Racca to explore her inspiring journey from nonprofit work to owning multiple businesses. After facing workplace challenges during a miscarriage, Victoria realized the need for career...
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From Independent Owner to Franchise Leader: Bill Snow’s Journey with Rad Air
Podcast Summary: Bill Snow never set out to become a franchisee—he simply wanted to provide top-tier car care and exceptional customer service. But after connecting with Rad Air, he saw the value in the franchise model and found the perfect fit. Today, Bill not only operates his own Rad Air...
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Mastering The Art of Networking with Sara Branch
In this episode, Susie Liberatore sits down with Sara Branch, CEO of Branch Consulting Group, to uncover the transformative power of networking. Sara shares her journey from the corporate world to entrepreneurship and the essential skills many professionals overlook when it comes to face-to-face...
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Mastering Franchise Growth with Erik Van Horn
Summary: Eric Van Horn, a seasoned entrepreneur and co-founder of Front Street Equity Partners, joins Susie on the podcast to share expert insights on franchise growth strategies. In this episode, Eric dives into his experience building and selling successful franchises, the art of scaling...
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Franchising Unveiled: Guide to Entrepreneurial Success with Proven Business Models
Susie dives deep into the world of franchising—a topic often misunderstood as limited to big names like McDonald's and Starbucks. She explains the opportunities franchising offers and why it’s an avenue worth considering for aspiring entrepreneurs. Susie shares her journey and passion for…
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Mastering LinkedIn For Lead Generation with Susie Liberatore
In this episode, join Susie Liberatore as she takes you on an in-depth journey through LinkedIn, the ultimate platform for lead generation. Susie shares her proven strategies for leveraging LinkedIn to boost growth and drive sales, drawing from her personal successes and expertise. You’ll…
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Tips for Creating a SAAS Platform
Summary: In this solo episode, Susie takes you behind the scenes for a peak at her journey of creating Franchise Clarity. This software revolutionizes reputation and customer experience management for franchise owners. Susie discusses the crucial steps of discovering customer needs, refining...
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Former Mechanical Engineer Turned President of Mr. Rooter Plumbing
Summary: Susie interviews Matt Kuntz, president of Mr. Rooter Plumbing at Neighborly. Matt followed an unexpected career path, starting as a mechanical engineer, then purchasing a franchise, and now leading a major brand in the franchising industry. Matt shares insights on the mindset shifts...
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How LinkedIn Helped This Franchise CPA Grow His Prospects
Summary: Michael Reeder, CPA, CEO of Reeder Group shares how he niched down to the franchise industry and became a trusted resource for franchise consultants and franchisees. He discusses the importance of proactive and strategic CPA services for small business owners and shares three tips for...
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The Power of Relationship Building In Franchising
Summary: Toni Harris Taylor shares her journey from a hesitant entrepreneur to a leading figure in business coaching and networking. As a business coach with Drastic Results Marketing and a franchisee of Network in Action, Toni uses proven networking strategies to help her clients make the impact...
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How This Franchisor Grew His Company Through LinkedIN
Summary: Daniel Stein is the CEO of Special Strong, a fitness company with the mission of providing adaptive fitness training to those with mental, physical, and cognitive challenges. Daniel’s own experience with fitness as a means to overcome a learning disability led to the creation of this...
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Why Relationship Building Is Key To Franchise Success
Summary: Stephanie Ruby is the director of franchise development for BioOne, the first crime and trauma scene cleaning franchise, operating in 41 States with over 100 locations. Stephanie shares her unique transition from retail weight loss into the franchising world and how she found her niche…
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Grow Your Franchise Locations With Non-Traditional Marketing
Summary: Jonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building. Key Points: The key to marketing success lies...
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From Trooper to Trailblazer – Daniel Feldman’s Journey to Building The Garage Floor Company
Summary: Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business...
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How To Create A Successful Franchise With A Passion
Summary: Anthony Farrell is a third generation pest control expert, following in the footsteps of his grandfather and father. He grew up working in the field, starting with stocking trucks. As he worked his way up, he held various positions from secretary to route manager to inside and outside...
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What Is A Franchise Building Expert And Why You Need One
Summary: Don Schin spent 23 years climbing the corporate ladder, only to realize he was on the wrong path. After surviving a multibillion dollar acquisition, he decided to step out and become a franchise owner. Today he is one of the top leaders and performers in the business coaching and...
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How One Used Their 30 Years Of Experience To Build Their Own Franchise.
Summary: Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a…
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How An Infrastructure Skyrocketed This Franchise
Summary: Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow. Key Points: The infrastructure and support provided to franchisees contributed to rapid growth One of the first hurdles in…
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How To Create A Franchise From Industry Experience
Summary: Christian Saab is the founder and franchisor of CPG Recruitment. Christian’s start in business came as the owner of a car wash, where he connected with many of his customers who were small business owners. He identified that recruiting good workers is the biggest headache for most...
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How To Create A Successful Franchise Model Accidently
Episode Summary: Bary El-Yacoubi shares the origins of his unique franchise business, initially starting as a concierge service for personal trainers and evolving into a complete home services platform. Send Me A Pro simplifies the process for customers by providing instant transparent pricing…
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Growing Multiple Brands in the Franchise Industry
Episode Summary: From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing...
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Creating A Successful Franchise That Expanded Quickly
Episode Summary: Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country. Key Ideas: Insights into...
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From Business Acquisition to Franchising
Episode Summary: Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These…
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How Building A Community Helps Increase Profitability For A Franchise
Episode Summary: A business that provides an essential service is recession-proof. Nick and Moe's adds to that with their world-class customer service and commitment to community involvement. Not just another gas station/convenience store, Nick and Moe's was founded on the value that Delighted...
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How To Skyrocket Your Franchise Locations
Episode Summary: Charles Bonfiglio made an early decision to pursue his passion and turned it into a successful franchise. In this interview, he shares his journey in the franchise industry. After encountering many obstacles to starting a car audio and accessory business, he discovered a…
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Franchise Clarity: The All-In-One Franchise Marketing System
In this solo episode, Susie Liberatore announces the launch of Franchise Clarity, an all-in-one franchise marketing system. Susie and her team created this comprehensive suite of tools and features to meet the unique needs of franchisors. It streamlines and automates various aspects of franchise...
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How To Use Effective Marketing With Your Ideal Audience
Episode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners. Key…
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How Delegation Helped This Franchise Succeed
Episode Summary: Luke Bazely started Driverseat with the intention to franchise and sold his first location after less than a year. He has spent the last 10 years investing in tech and systems to build up the business and is now poised for more growth. His marketing strategy has encompassed four...
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How A Divorced Mom Took A Risk And Created A Franchise
Episode Summary: Tammy Rodgers started grooming dogs as a high school student seeking to earn extra cash. A local groomer showed her how to groom a poodle; the rest of her education came from reading books. Her dad acted as her business manager, helping her find clients. Fast forward to…
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Women in Franchise Business: How A Woman Took A Simple Idea And Turned It Into A Franchise
Episode Summary: Loana and her husband began their entrepreneurial journey 12 years ago with a commercial cleaning business before venturing into the tea business five years ago. TeaCupFuls is a place to celebrate and enjoy over-the-top drinks topped with cotton candy, suckers, and other fun...
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Women In Business: How One Woman Developed a Delicious Franchise
Episode Summary: Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise. Key Ideas: Entrepreneurship is full of challenges, and learning to drive a food truck was a big one for Nicole The only way to grow is to experience…
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Tips for Prospective Franchisees and Franchisors
Episode Summary: Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he…
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How This CEO Turned His Concept Into A Franchise Goldmine
Episode Summary: After many years in franchising, Jeff Dudan founded Homefront Brands. This company is a multi-brand platform consisting of residential and light commercial property service companies. They provide an experienced home office, a network of growth partners, strong support systems…
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How To Become A Master Franchisor
Episode Summary Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and…
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Franchisee to Franchise Consultant
Franchisee to Franchise Consultant Episode Summary: John Francis has been a part of the Franchise industry since childhood. His parents were pioneers in franchising barbershops and hair salons. John grew up learning about franchising and went on to work in the industry as a franchisor…
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Franchise 101 The Basics of Franchising
Episode Summary: Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner. Key Ideas: What is a franchise Flexibility is part of a good franchise system Why Stacy thinks...
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The Secret Recipe To Scaling a Franchise Business
Episode Summary: Jeff Gartner founded Hudson Valley Swim with his wife Joan to provide an important service to their community. After running the business successfully and expanding to multiple locations, Jeff decided to offer the business as a franchise. He has perfected a low-overhead model…
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How You Can Get Free Franchise Consulting
Episode Summary: As a Franchise Consultant, Lance Graulich is a free advocate helping aspiring franchise owners through the process of vetting and choosing the right franchise to purchase. Key Ideas: Franchisees are small business owners who are vested in their communities. When you buy into a...
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How One Franchise Owner Has Developed An Amazing Nutrition Company
Episode Summary: Ricky Hall got his start in franchising as a franchisee for GNC. He built up his portfolio over ten years to run five stores. After exiting GNC, Ricky was a franchisee for another brand for three years. He then decided to start his own brand under the name NutritionHQ. In 2020,...
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Why Videos Should Be A Part Of Your Marketing Strategy
Why Videos Should Be A Part of Your Marketing Strategy Episode Summary: You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos...
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How A Franchise Consultant Can Guide You To The Right Company
Episode Summary: Are you curious if owning a franchise might be right for you? Do you know that franchise opportunities are not limited to fast food? There are a wide variety of businesses that are franchised as well as a wide range of investment price points. A franchise consulting expert can...
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How You Can Speak Confidently At Any Networking Group
Episode Summary: With a little pre-planning, you can be confident when you speak at your next networking opportunity. Attending networking events should be an important part of your marketing plan. But take it a step further and volunteer to speak occasionally. When you are the speaker, you make…
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Interview with Lannie Davis Frecker, M.E.d., President & CEO of Julie Billiart Schools
Join us for this special episode where Susie Liberatore interviews Lannie Davis-Frecker, President and CEO of Julie Billiart Schools. Julie Billiart Schools is a family of K-8 coeducational, independent day schools based in Northeast Ohio for children with learning differences. About Julie…
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Red Flags To Look For When Hiring A Marketing Agency
Podcast Summary: 6 Red Flags To Look For When Hiring A Marketing Agency Have you been burned by working with a second-rate marketing agency? Is the fear of another bad experience holding you back from getting the help you know that you need? This episode takes a deep dive into what to look for…
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How Franchise Consulting Can Leverage Your Company
Episode Summary: The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the...
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Marketing in Uncertain Economic Times
Podcast Summary: How do you approach your marketing when times get tough? Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you...
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ABOUT THIS SHOW
The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business competitively. You can expect guest experts monthly on the podcast as well as strategy sessions with Susie. Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding.
HOSTED BY
Vision2Images with Susie Liberatore
CATEGORIES
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Frequently Asked Questions
How many episodes does Brand Clarity have?
Brand Clarity currently has 113 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand Clarity about?
The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become an unforgettable image. Branding helps you stand out and market your business...
How often does Brand Clarity release new episodes?
Brand Clarity publishes regularly with 113 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Brand Clarity?
You can listen to Brand Clarity on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand Clarity?
Brand Clarity is created and hosted by Vision2Images with Susie Liberatore.
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