Creating Connection Beyond The Product | Brandi Corbello | Melan

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all.In This Conversation We Discuss:[00:45] Intro[01:07] Advocating for better product standards[05:17] Investing in product education before launching[06:54] Researching before committing to a business[07:36] Defining brand identity before launch[09:00] Launching new products based on demand[10:28] Using trade shows for brand awareness[11:29] Episode Sponsors: StoreTester and Intelligems[14:41] Learning the complexities of retail barcodes[16:57] Testing the new brand with customers[19:11] Building community through live eventsResources:Subscribe to Honest Ecommerce on YoutubeMelan | Protect Your Rind melansuncare.com/Follow Brandi Corbello linkedin.com/in/brandicorbelloBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!