Creating Content That Sells | Laura Higgins
from The Content Capitalists Hosted by Ken Okazaki
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable. In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time. We also covered: How rebranding transformed her business in 1 year The ONE thing she focused on that helped her business triple in size What “main character energy” means for YOUR brand Plus, Laura shares her one question that will transform how you approach content creation. You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now. Book mentioned by Laura Higgins: Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP Follow Laura Higgins at: https://www.instagram.com/laurahiggins https://laurahiggins.com https://www.youtube.com/@laurahigginsofficial https://www.facebook.com/lalasocialclub.co/ https://au.linkedin.com/in/lauramelodyhiggins Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw Content Capitalists YouTube
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People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable. In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time. We also covered: How reb...
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