PODCAST · business
The Content Capitalists
by Ken Okazaki
Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses. Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it.
Episodes
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Old Content Advice Is Costing You
9 Pieces of Content Advice I Stopped Giving There are nine pieces of content advice I used to give every client, and I've stopped giving all of them. Not because they were wrong, but because everything underneath changed. In this episode I walk through all nine, from buying pro gear to obsessing...
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You Are Not A Coach. You’re A Content Creator
A coach making $7 million a year looked at me and said "you're not a coach, you're a content creator." It reorganized how I think about this whole business. In this episode I break down what the coaches making millions do differently with content, and the one shift behind all of it: stop shooting...
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Six Videos in Thirty Minutes
Daily content does not require daily work, and that one wrong assumption is why most coaches burn out or never start. In this episode I break down how to shoot six short-form videos in 30 minutes, which is a full week of content in one weekly session. I ran the experiment on myself, then handed…
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Moneyball Changed How I Think About Content
Moneyball changed how I think about content, and it fixed the exact trap I was stuck in for years. In this episode I break down why chasing one viral hit keeps most coaches invisible, and the Moneyball approach that beats it: stop swinging for a perfect 10 and stack a bunch of solid sixes and...
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Post It Ugly
You know exactly what to say. You know how to record it. The video is shot, edited, and sitting in your Google Drive right now, and you still haven't posted it. That's the exposure gap, and the fix is two words: post it ugly. In this episode I break down why your finished videos die of old age in…
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Do Only What Only You Can Do
Get the Gear List here: https://vmm-f52bja3.gamma.site/talking-head Watch the full training for turning content into clients: https://youtu.be/F3cHaH_H2w4 Here’s why your content dies. It’s not that you don't know what to say. It's the giant gap between having the idea and actually getting it...
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Your Content Should Weaken Your Pitch
Watch this on Youtube: https://youtu.be/uCquIf6EXLM Good content doesn't make your sales pitch stronger. It makes the pitch completely unnecessary. In this episode I break down why the cringe you feel the moment your content turns into a sales pitch is your integrity telling you the whole…
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Why Coaches Stay Stuck at $27
Watch the episode here: https://youtu.be/b9VyG-d5HHs I've signed coaching clients at $12,000 to $30,000 without running a single ad or pushing anyone through a giant funnel. The shift that made it possible is something I first understood in a ten-seat sushi bar. In this episode I break down why...
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Viral Content Won’t Get You Clients
Watch this episode on YT here: https://youtu.be/2Se7iEBtWUo Work with me here: https://thechosencoach.com/letstalk I know brilliant coaches who post content that makes them look like a cheap copy of whoever happened to be trending that week. It's painful to watch. In this episode I break down why...
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Get $10K Clients Without Chasing Trends
Watch the video here: https://youtu.be/zHm7oWMMh4Q I can always tell when a coach is running the guru playbook. The views look great and the inbox stays dead silent. In this episode I break down the guru playbook that keeps coaches sounding identical, why it quietly repels the high-ticket clients...
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The Perfect Week
Learn more here: https://urlgeni.us/youtube/IPX4Fe Watch the video here: https://youtu.be/alLqSJKaCIg You can post every single week, do everything the gurus swear by, and still be completely forgettable. I spent years proving that one personally. In this episode I break down the Perfect Week,...
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2 Words That Built P90X
Tony Horton built a $200 million fitness empire on two words that are scientifically meaningless. I'd know. I finished his program twice. I can still hear "muscle confusion" in my head ten years later, but I can't name a single exercise from that program. In this episode I break down the…
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I Hired A Viral Agency, Then Fired Them
👉Watch this episode on youtube: https://youtu.be/eF9GHZ5KxTY I paid a top agency to turn my content into a viral machine. It worked. Views up, engagement up, comments up. Two months later I fired them. In this episode I break down what happened when I handed myself over to one of the best viral...
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Why Our Content Wasn’t Bringing Us Leads (And What We Changed)
👉Watch this episode on youtube: https://youtu.be/Trv5jZHG_fI For the past year, I was making content… but not building momentum. In today’s episode, I break down the honest mistakes we made creating content over the last year: posting consistently, doing all the right things, and still not…
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More Content Does not Mean More Clients
👉Watch this episode on Youtube: https://youtu.be/Mt4n2sIGgaM Influencers chase views. But for Coaches & Service Pros, winning with content means more clients. This episode breaks down the system I use to turn winning content into leads without becoming a full-time influencer. If you already run…
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The Dead-Simple Funnel That Turns Content Into Clients (Without a Big Audience)
👉Get the Dead Simple Funnel HERE: https://web.20xagency.com/dead-simple-funnel 👉Work with me here: https://videomarketingmachine.co/ 👉Watch this episode on Youtube: https://youtu.be/dwJ5Is-VyY4 This is the exact system I use to turn boring view counts into real conversations and high-ticket...
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The Content Capitalists Is Back. Here's What's Changing.
The Content Capitalists is back, and it's better. New episodes every Monday, and a real shift worth telling you about. But first, let me explain. I started this show to crack one question: how do you make a million dollars a year off the back of content? For 130-plus episodes I chased it with...
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Jeni Hott’s $10M Secret
Think you need ads, funnels, or a massive social following to make millions online? Jeni Hott disagrees, and she’s proved it! She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose. In this episode, Jeni reveals…
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I Lost Everything.. Then Built Apple's Best Podcast with Omar Zenhom
Most people would kill to get Gary Vee on their podcast. Omar Zenhom did… and still barely scraped 400 downloads. His words? “That podcast was shit.” But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still...
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The Man Behind $100M+ ECommerce SEO Success
This episode is for: eCom brands struggling to rank & drive organic traffic Business owners tired of overpaying for ads Entrepreneurs looking for an SEO strategy Brands ready to dominate Google search Anyone serious about using SEO to drive sales — Meet Zack Franklin, Founder of SmartEcomSEO and...
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From 0 to 11K+ Subscribers - The Content Strategy That Works
This episode is for: Podcasters ready to make the jump to video Entrepreneurs wanting to grow their brand with video Content creators struggling to build a sustainable system Creators tired of YouTube “hacks” that don’t work long-term Anyone serious about building a brand This episode is a little...
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2k Ad Spend Turned $42k in Sales! (The ROI Secret for Coaches) | Sarah Greener
This episode is best for: Coaches drowning in inconsistency People who dream of running a business from anywhere Moms rebuilding after burnout Those who hate vague marketing advice Anyone sick of trading time for money --- This week, I sat down with Sarah Greener—a New Zealand-born…
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Built A $100M Business (Then God Spoke!) | Taylor Welch
Is it just me, or is the whole internet marketing game starting to feel a little soulless? We’re in luck because today, I'm talking with the legendary Taylor Welch. After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his…
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Turning Cringe into Cash | Rachel Pedersen
I don’t often have a repeat guest on my podcast, but when I do… it’s someone truly EPIC and Rachel Pedersen definitely qualifies. Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title…
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$100K/Month Tiktok Live Selling?! | Jared Mortensen
This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring. Jared’s gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's...
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Sales Is NOT About Selling | Kris Cochrane
Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They’re here this week to unpack with me their unconventional (but highly effective) sales strategies. As partners behind Beyond Closers and The Remote Sales Institute, they’ve built hundreds of...
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The Secret Sales Tactics of the Most Successful People | Vanessa Horn
In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart. Over $100M sold. Zero manipulation. 100% human. Yes, you read that right—over $100M. Her approach isn’t about flashy scripts or aggressive pitches, but emotional intelligence, building real connections, and...
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Creating Content That Sells | Laura Higgins
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable. In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before...
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7-Figure CRM by ‘Accident’ | Jenna Larson
Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.’ 🤯 Leaving her corporate job was just the beginning. Jenna saw a need in the online business world for a CRM tool designed for social media—and she went after it. Today, GroupTrack CRM is the go-to for...
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The $80K/Month Side Hustle | Sean Ferres
When your side hustle makes $80K a month, is it still a "side" hustle? 🤔 Sean Ferres dropped out of engineering school to become a full-time music producer & DJ, playing gigs on hot air balloons and yachts, and chased his music dreams. But passion doesn’t always pay the rent. He turned to...
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Black Belt Turns Digital Marketer | Cris Rodriguez
Turning a passion into profit isn’t easy, especially if your passion involves Jiu jitsu mats over marketing dashboards. But there is one CEO who’s cracked the code for martial arts school owners, helping them grow their businesses in a uniquely challenging market. After building her own martial...
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Vulnerability: Your Superpower | Travis Cochran
Every entrepreneur knows this feeling—running a business is like carrying the weight of the world on your shoulders. And when that weight piles on? Anxiety’s right around the corner, ready to mess with your head and your hustle. That’s where a mental health coach can make all the difference.…
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1 Mistake Cost Him a $30M Business! | Anik Singal
Most marketers don’t realize they’re just one FTC crackdown away from losing it all. Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC investigation. In this episode, Anik pulls back the curtain on...
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$50M Sales Strategy | James Sackl
Behind every multi-million-dollar business, there’s a strategist pulling the strings. For Sales Sniper, that’s James Sackl. He’s not the one in the spotlight, but he’s the guy behind the scenes making sure every move is calculated, intentional, and backed by real data. In this episode, James…
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Scale to 7 Figures with SEO | Damon Burton
Most people give up on SEO too soon because they don’t understand why it takes time. But Damon Burton, Founder of SEO National, has a different approach. He knows that SEO is a long-term play that pays off in a big way. Damon’s helped clients like Tony Robbins and Russell Brunson grow their…
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Systems that Grow to $1M | Ernesto Mandowsky
Most business owners aren’t even scratching the surface of what tech can do. In this episode, Ernesto Mandowsky unpacks how simple systems can turn your small business into a million-dollar machine! Ernesto, Founder of Million-Dollar Machine (MDM), coaches service-based businesses to stop running...
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Treat Content Like A Pro Athlete | Tony McAleavey
Who you surround yourself with matters. That’s according to Tony McAleavy, an ex-firefighter turned viral fitness coach, who built a 7-figure business and gained over 1M followers in just 12 months. In this episode, Tony unpacks the mindset and strategies that took him from flatlining to…
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You Need To Be More Selfish if You Want To Succeed | Toby Morrison
Build a million-dollar business + change lives = 100% possible and without burning out! I sat down with Toby Morrison, of CFS Health. What started as a solo coaching gig is now a global business helping people in 65 countries recover from Chronic Fatigue Syndrome. In this episode, we dig into…
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$2M Agency Growth Strategy | Austin Schneider
Want to bank $200k/m as a videographer or agency? I sat down with Austin Schneider, Founder of AgencyU. He was a video guy, lugging all the gear and pressing “record” for his clients. Now he’s completely systematized his business, scaled it up to $2m+ per year, and hired a CEO to run it for him.…
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Breaking Past Plateaus | Andy Morgan
Andy Morgan, the founder of Ripped Body and Athlete Body, has been coaching serious lifters and bodybuilders in Japan and from around the world, to train and get to competition ready level. Our conversation was more about his business than about physique –why he started, what’s been his MO to...
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TV Host on Knowing Where to Look | Peter Murphy Lewis
🤬Is your marketing strategy confusing the heck out of you? 😡 From TV hosting to marketing director for major corporations, Peter Murphy Lewis is here to set the record straight: if your strategy is confusing, it’s costing you. In this episode, we discuss why most CEOs over complicate marketing...
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Street Fighter Turned $4 Million CEO | Danny Calafell
Most businesses are doomed from the start. From fighting in boxing rings to leading a multimillion-dollar business, Danny Calafell is here to warn you: if you don’t know how to fight, your business is doomed to fail. Danny, the CEO of TriWorld Consulting, didn’t start with a silver spoon. He...
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AI-Proof Your Future | Jonathan Mast
Creation or evolution? Have we created something completely new with AI, or are we simply evolving as a more capable species? Jonathan Mast, an AI consultant, made his case as a guest on my show, the Content Capitalists. If you have a job or if you have employees, this is for you! You need to…
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My Hidden Past: Inside a Cult (Part 2) | June Kato-Rider
This episode isn't about content creation or making money. It's about diving deeper into my past, growing up in a cult, and how it shaped who I am today. If you’re looking for content creation and marketing tips, skip this one. But if you're curious about my background and want to hear more about...
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My Hidden Past: Inside a Cult | June Kato-Rider
This episode is not about content creation, making money, or even really about entrepreneurship. It’s about me and past, born and raised in a cult. If you’re here for stories, tips and tricks on content marketing, then I’ll save you the time and tell you to skip. If you’re interested in my past,...
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$300M in Sales at 25! | Jon Weberg
He started working at 10 and is now banking $300M in sales! Jon Weberg shows how focusing on customer experience and retention should be your primary strategy for business growth. He will show you why personality beats professionalism as an entrepreneur, the “Automate, Delegate, Eliminate”…
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Why AI Won't Replace Video Marketers | Atiba de Souza
Will AI make you obsolete in video marketing? Atiba de Souza “The Video Content Superman” says otherwise. As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strategy. He's known for skyrocketing your visibility and attracting leads through video...
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$5.5M Profit in 2023 - at 27! | Lauren Tickner
She ditched the corporate grind and now wins massively at 27! How did Lauren Tickner do it? Lauren Tickner is the CEO of Impact School and Scale Systems. In 2023 alone, she generated $5.5 million in profit. With over 1,200 businesses using her systems, she's proven that her strategies work for...
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What It Takes to Build a Resilient Startup Business | Charles Gerencser
Should LinkedIn be your next focus to grow your business? Charles Gerencser will show you how. With a solid background in technology, media, and business strategy, Charles has turned his focus to helping business succeed on LinkedIn. Through his service LinkedVANow, Charles offers strategies to...
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Branding Expert: Stop Complicating Your Branding! | Kristie Keever
What does it take to build a powerful brand? Is branding all about design? Kristie Keever doesn't think so! With over 20 years of experience, Kristie has helped countless entrepreneurs build personal brands. As the founder of The Online Brand Academy™ and Authority Accelerator™, she knows what it...
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ABOUT THIS SHOW
Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses. Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it.
HOSTED BY
Ken Okazaki
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Frequently Asked Questions
How many episodes does The Content Capitalists have?
The Content Capitalists currently has 148 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Content Capitalists about?
Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses. Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a...
How often does The Content Capitalists release new episodes?
The Content Capitalists publishes regularly with 148 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Content Capitalists?
You can listen to The Content Capitalists on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Content Capitalists?
The Content Capitalists is created and hosted by Ken Okazaki.
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