Creating Content that your perfect customer will love

In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love! KEY TAKEAWAYS COVERED IN THE PODCAST  We have to think about our perfect customer when we are posting on social media.When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time.A pain point is a problem your customer has that your product or service fixes.Understanding who your perfect customer is really helps you to create content that really serves them.People love emotion – post content that gets their emotions.If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS Defining your perfect customer 07:12How to create content for your perfect customer 22:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer – podcast episodeBuild My List CourseDollar Shave ClubMartha Brook Transcript Below Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast. Welcome. I am really grateful that you've decided to listen to this and you know, see what I've got to say, which is lovely. You'll soon realize my style is very natural and you know, I like to call it authentic slash maybe a little bit unprofessional, which is hilarious. Cause I came from corporate worlds or has to be really professional. But now it's like, I just want to be myself in my business. So, you know, so I just come as I am, as it were, you know what I mean? And, and do this episode just chatting as if you and I were sat having a coffee. I would be having uh, probably two shots of whatever. Cause I like strong coffee with some oat milk, but I particularly like the utterly barista edition. I don't know if you can get it anywhere else of UK, in case you're wondering. So I'd be starting with that or we'd be at in the evening. And I would be having a drink gin and tonic, probably one of the most expensive super gins that got there because I seem to naturally have expensive tastes even without trying. And or I'd be with lots of Prosecco or maybe a nice Chardonnay. I love the Chardonnay. The shopping went through really bad patch. Didn't it? When people thought it was like a cheap drink, but I, we've got friends in California, we go to California quite a lot when we're not in lockdown. And, uh, California Chardonnay is just the best. Anyway, I didn't come on here to share with you my drinks, um, that I liked to drink, but yeah, I record it as if we're just chatting. I don't tend to, when I say I don't tend to edit it a whole lot, Phil, the editor he does. But you know, he doesn't take out my ramblings. So yeah. So I just come on here, I chat, I share all things, marketing and small business marketing with you guys. And. I love hearing from you. I think it's so nice when you guys reach out, when you share on social, when you tell me you've listened, tell me what you've got from it. And I get it right. I totally understand, because I listened to a lot of audible. And I listened to podcasts. And often they'll be things I think, oh, I want to remember that. Or I'm going to search that or I'm going to do that. But the problem is you're listening to this while you're doing something else, inevitably. And so then actually physically go to your phone or computer and do a thing based off of podcasts. It's hard, it's hard. And anyway, welcome. Welcome to the podcast. So today, uh, I'm a little bit tired. This is probably not a great first day to come to a podcast with me. I've been doing my bootcamp last week. Which means I was training every single day on screen. And also this week, I'm doing an event for someone else when I'm also on training every single day. And I was talking to someone earlier and I was like, it's pathetic. I'm only on for an hour, hour and a half tops every day. No, because I still have other stuff that I'm doing around that. Like, I've got another talk tomorrow and then I've got coaching calls my 90 day members. And I was like, it just feels pathetic, but you're like, oh yeah, I have to go live for an hour today and talk about things I love. And it doesn't actually, but there's something about that energy. It's a bit exhausting sometimes when you're doing it all the time. And I'm not very good at relaxing. I'm not very good at turning off. So, um, I've just got into gardening. If you've been listening for a while, you've probably heard me, which are about it. If you follow me on Instagram, you seem a garden and everything, but the weather has not been very good. So I haven't even been able to go and switch off and go outside and do stuff. So anyway, it's been a bit of a task in week and today my brain like metaphorically hits a wall about four times. So I was in the middle of teaching something and my brain didn't. Uh, just have a quick reboot and then I came back. So I'm hoping it's really pretty terrible day to do a podcast episode. Uh, but my lovely team are waiting for this. Um, so let's, let's see how we go. It could be brilliant. Could be awful. I'm joking. I would never put it out if it was awful, might not be the best they got done, but it's not gonna be awful. And there's certainly gonna be some good stuff. I'm actually, I am really excited about today's subjects because I don't think I've talked about this specifically on the podcast. No, I've talked on the podcast about how to find your perfect customer. And I'm going to link up to that in the show notes, but I want to talk a bit about that, but also about how you can use your knowledge of your customer to create content that they're going to love for social media. And how does that work? Because I think there's still a lot of people hate the hat. Who aren't thinking about their customer and when they're posting. And I had something the other day where I was doing some training, I was doing a live and we did the whole process of what's your perfect customer. And I am going to go back through it for those of you who don't know it, but probably not as detailed as I did in the first episode or the upset I did when I did it already. So yeah, this person was saying I was talking like their pain points. I can explain what that is. I was saying, what are their pain points? And this person basically took the product and went backwards to work out what the pain point was now, I guess in theory, that should totally work because there's going to be someone that's going to need to be the customer, that product, but, but really have to start with them. You have to start with. Who is your customer and what are they all about? And we're going to talk about the types of content that we can do. We're going to talk about how to have content that is engaging for them, because again, so often I see that people just post content that they want to see. They might not realize they're doing it, but they're not thinking about their audience. And also they're not thinking about just thinking a bit outside the box with that content. I don't mean doing crazy things. Like reels and things. I've tried. I've tried a few reels. I do, you know, I totally get it obviously as a marketeer. I totally get it personally. I do not want to stand there pointing to things or lip sinking or dancing. It's just not, the funny thing is I don't mind being a bit silly and making a fool of myself. Within the academy to my members. That's absolutely fine. Um, but I just wear it. Yeah. Yeah. I don't think it's for me anyway. Like I said, I can totally get it and if you're doing it and you love it then. Awesome. And I wish I was a little bit kind of more relaxed about it, but no, not for me. Okay. So I don't necessarily mean thinking that the box like that. I mean, thinking at the box from a, you know, Different types of content and why people don't do it so enough rambling stories. So let's get on with it. Okay. We're going to start off. I'm just getting comfortable. Don't mind me. Defining your perfect customer We're going to start off with talking about your perfect customer and how we know who they are and what I'm really going to focus on specifically are things around their pain points. So let me explain what I mean, basically. You've got when people come up with a perfect