Nov 21, 2025 25 min

Creating Culture

from Crooked Butterfly Podcast Hosted by Brian Chontosh

I get asked quite a bit about how to create culture. The simple answer is you don't create it, you're living it. You don't start out with a blueprint of how to create a culture. You begin by living the values you've spent time thinking about and invested in upholding ruthlessly and consistently.

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Creating Culture

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