EPISODE · Mar 28, 2024 · 18 MIN
Creating Magic for Fans with Chris Hetherington
from The Playbook With David Meltzer
In today's episode, I sit down with former NFL star turned entrepreneur, Chris Hetherington, now CEO of Fathead, to explore the intersection of sports, business, and technology. We discuss the journey of revitalizing an iconic brand, leveraging relationships and technology to enhance fan engagement, and the strategic moves behind acquiring undervalued assets. Chris shares insights on the importance of relationships in business, the potential of AR and AI to transform fan experiences, and the strategic focus on amplifying the Fathead brand. Join us as we uncover the playbook for entrepreneurial success in the sports and entertainment industry, making every moment a win.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
In today's episode, I sit down with former NFL star turned entrepreneur, Chris Hetherington, now CEO of Fathead, to explore the intersection of sports, business, and technology. We discuss the journey of revitalizing an iconic brand, leveraging relationships and technology to enhance fan engagement, and the strategic moves behind acquiring undervalued assets. Chris shares insights on the importance of relationships in business, the potential of AR and AI to transform fan experiences, and the strategic focus on amplifying the Fathead brand. Join us as we uncover the playbook for entrepreneurial success in the sports and entertainment industry, making every moment a win. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Creating Magic for Fans with Chris Hetherington
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