Creating Pillar Content You Can Repurpose | Ep. 126

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create. In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content. We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand. Highlights from the episode:  Going in-depth into topics that matter to your audience Creating a repurposing foundation Building authority in your niche  Growing your audience with long-form content The different digital platforms and their roles  Quotes: "You need something that you can just create once and use 40 times." "The power of being able to create that quickly is the power of podcasting." "Make the content move freely from one platform to the next." ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/