EPISODE · Sep 6, 2017 · 24 MIN
Creating The Category
Matt Ipri knows how to effectively market a product in a new category. Topics covered include: Educate customers in a niche. Work well with the analyst community. Reap the benefits of creating a new category Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.
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Creating The Category
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