Creating the perfect content campaign for International Women's Day

Jack Chambers-Ward hosts Search With Candour with guest Faezeh Shafiee, a freelance international SEO content specialist, to discuss how to build an interview-based content campaign with the assistance of AI.During this campaign, Faezeh used expert interviews to create a multi-channel content campaign, turning an initial plan into interviews with three women leaders in sustainability. Faezeh explains the end-to-end process from planning, interviewing in both English and Spanish, recording and transcribing, to translating/localising, article structure, keyword research and repurposing into social, email, and other channels.00:00 Welcome to Search With Candour01:01 Subscribe & listener call-to-action before the chat02:04 Meet Faezeh Shafiee04:09 Why this campaign now: International Women’s Day + interview-based content05:17 From idea to execution: turning one interview into three11:00 Using AI as an assistant15:03 Keeping authentic voices and avoiding hallucinations19:52 Results & business impact24:06 Are interviews more valuable in the AI era? 27:21 The deeper why: women’s rights, personal context, and amplifying global voices32:44 Why individual action and content matter34:33 Storytelling as a content superpower38:54 Using AI for transcription, translation & editorial surprises44:10 What Faezeh learned from the campaign46:56 How to use AI responsibly48:45 Actionable Tip: Stop doomscrolling51:43 Tool Recommendation: Conduit for internet access solidarity53:39 What Faezeh’s enjoying: Watercolour painting and Bob Ross56:45 Wrap-Up and next episodes