Creating Women-Friendly Programming - Purse Strings

What this episode covers

Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 25 minutes long.

When was this Purse Strings episode published?

This episode was published on April 13, 2010.

What is this episode about?

Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.