Creating Women-Friendly Programming

from Purse Strings · host WMR.FM

Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Episode metadata supplied by the publisher feed · Published Apr 13, 2010

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Creating Women-Friendly Programming

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