Creating Your Key Messages

Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right? But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages. In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tried and tested strategies to create, refine and test these messages for maximum impact. But remember, it's not just about ticking boxes; it's about creating an authentic emotional connection. In this episode I’ll be sharing what key messages are, how to create them, my simple MESSAGE formula and why it’s all about the GAFF. Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram. M Path is produced and managed by Urban Podcasts.