Creating Your Own Expertise Engine with Bryon McCartney of ArchMark

Bryon McCartney is the Chief Creative Strategist at ArchMark, a branding and marketing firm dedicated to helping architects and design industry professionals gain recognition in the market so they can attract their ideal clients. ArchMark, led by Bryon and his wife, specializes in architecture websites. In this episode of Archibiz Unpacks Marketing, Bec sits down with Bryon to learn more about architecture firm websites and how architects can improve their sites. You’ll learn Bryon’s “5 Stages of Architecture Practices,” as well as the “Three Rs” you need to be successful: Recognition, Reputation and Relationship. You’ll also hear Bryon offer tools and strategies to elevate your practice’s marketing. Plus, he breaks down his “expertise engine” and the three buckets that you should focus on if you want to become an expert in your niche. Finally, Bec and Bryon discuss some tips for solo practitioners who struggle to find the time to work on their marketing. Learn more about ArchMark.  Connect with Bryon on LinkedIn: DESCRIPT (video editor) -  Missinglettr (social media publishing tool)      Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.